Regulation (EU) 2023/988 · Article 16
The name Amazon is asking you for — and a way to prove it is real.
Every non-food consumer product sold into the EU needs an economic operator established here. We are that operator: our name and address go on your label and in the marketplace compliance field, backed by a code that resolves on a live register.
Designation the same working day. Unlimited products on every plan.
This is a specimen. Yours is issued with your own code once the designation is signed.
What happens without one
The listing goes down before anyone writes to you.
Marketplaces do not wait for an inspection. They check the compliance field, and a product without a named responsible person stops being visible to buyers in the EU.
01
Listings suppressed
The offer stays in your account but disappears for EU buyers, on every marketplace applying the rule.
02
Goods held at the border
Customs check for an EU operator on the packaging; without one the consignment can be stopped.
03
Orders from authorities
Market surveillance can demand documentation, corrective action, withdrawal or recall.
04
Account health
Repeated compliance flags feed back into seller metrics and, in the end, the account itself.
Scope
If it is a consumer product and it crosses into the EU, this is you.
You need a Responsible Person
- A manufacturer outside the EU selling to EU consumers, directly or through a marketplace
- An importer or brand owner with no legal entity established in the Union
- A seller on Amazon, eBay, Etsy, Shopify, TikTok Shop or any platform serving EU buyers
- Anyone whose products are dropshipped into the EU under their own brand
You probably do not
- You already have a company established in an EU member state that takes the role
- Your goods are food, feed, medicines, medical devices or live plants and animals
- You sell only outside the Union and never ship into it
- Your EU importer is named on the product and accepts the obligations
Not sure which side you are on? Write to us with a link to one listing and we will tell you plainly, at no cost.
The deliverable
Four things, all of them checkable by someone who does not trust you.
01
Signed designation
A written mandate under Art. 16, signed electronically, naming the products and territories covered.
02
Label block
Name, address and contact formatted for packaging, the instruction sheet and the marketplace field.
03
Live verification code
A code and QR that resolve on our public register: green while the mandate is active, red the moment it lapses.
04
A real desk
Address, mailbox and named contact. Every authority request is logged and answered within two working days.
Pricing
Unlimited products on every plan. No charge per listing.
One year of designation, invoiced once. Renewal is cheaper than the first year, because the paperwork is already done.
RP16 Solo
€190 / year
Renews at €150
oder €19 / Monat
- One brand, unlimited products
- Designation, label block and verification code
- Authority contact desk
- Document storage for the mandate
RP16 Brand
€390 / year
Renews at €310
oder €39 / Monat
- Up to five brands, unlimited products
- Everything in Solo
- Technical file review before listing
- Marketplace takedown assistance
- Priority answer, same working day
RP16 House
€790 / year
Renews at €630
oder €79 / Monat
- Unlimited brands and products
- Everything in Brand
- GDPR Art. 27 representation included
- Named case handler for authority files
- Annual compliance review of your labels
Prices exclude VAT. No VAT for customers outside the EU. Inside the EU with a valid VAT number: reverse charge.
Guides
Fifteen answers, written for the situation you are actually in.
- Amazon EU Responsible Person under GPSR
- Etsy and GPSR
- eBay GPSR compliance
- Shopify and GPSR
- GPSR label requirements
- GPSR technical documentation
- GPSR for toys
- GPSR for electronics
- GPSR for clothing and textiles
- GPSR for furniture and home goods
- Responsible person, authorised representative, EU importer
- GPSR enforcement
- GPSR compliance checklist
- Changing your GPSR responsible person
- GPSR for sellers outside the EU
Questions
The ones that decide whether you buy.
How fast can I put your name on a listing?
The designation is issued the same working day the form and payment are complete. You receive the label block and the code immediately, so the listing can be corrected before the next marketplace check.
Do you charge per product or per SKU?
No. Every plan covers unlimited products. The plans differ by the number of brands and by how much review work is included, not by how many things you sell.
What exactly do you do if an authority writes?
We acknowledge receipt, notify you the same day, pass on the file, and cooperate on corrective action. We keep the mandate and the declaration of conformity available and hand them over on request.
Are you liable if my product injures someone?
The safety of the product remains yours. Our obligations are those of Art. 16: holding the documentation, cooperating with authorities and informing them of risks. The mandate sets this out and includes your indemnity.
Why not the cheapest provider on the market?
Because a name on a label is only worth what it can prove. Ours comes with a code that anyone — a marketplace, a customs officer, a buyer — can resolve on a public register in seconds. A PDF cannot do that.
Can I move to you from another Responsible Person?
Yes, and it is quick. Send us the current designation, we issue the new one, and you update the label block and the marketplace field. Switching costs the renewal price, not the first-year price.
One address, one code, and the listing stays up.
Appoint us now and put the block on your label today.