Article 27 GDPR & UK GDPR · Appointed in 24 hours · 27 member states + United Kingdom
Someone in Europe or the United Kingdom has to answer for you. That is the whole law in one sentence.
Article 27 · Regulation (EU) 2016/679
Your legal address in Europe or the UK, signed in 24 hours.
If your company sits outside the EU and reaches people inside it, the law says someone in the Union has to answer for you. We are that someone — named in your privacy notice, reachable by every supervisory authority, verifiable by anyone with the code on your certificate.
We read your public privacy notice and tell you whether an EU representative is named, in about ten seconds. No account, no card.
Designation of a representative in the Union
REP27 / CZ-03571785
Designation activeAnyone — an authority, a customer, a buyer running due diligence — can scan this and see the designation live. Not a PDF that could say anything.
Why this is not optional
Missing representative is the easiest violation to spot.
It is visible in your own privacy notice, from the outside, without any investigation. A supervisory authority does not need to audit you to see it — and under EDPB Guidelines 3/2018 the omission is a standalone infringement, not a mitigating detail.
Fine issued by the Dutch supervisory authority to Locatefamily.com for failing to designate an EU representative, plus periodic penalties until compliance.
Maximum administrative fine under Article 83(4)(a) GDPR — whichever is higher — for infringements of Article 27.
Supervisory authorities that can act against you: without an EU establishment you are outside the one-stop-shop, so any of them has jurisdiction.
The appointment
What lands in your inbox
Everything is issued in your language and in English, ready to be published, filed and shown to a regulator or an enterprise buyer.
Signed designation letter
The written designation Article 27(1) requires, executed with an eIDAS-compliant electronic signature, naming the territory covered.
Verifiable certificate
A dated certificate with a QR code and a verification code. Scanning it shows whether the designation is live right now.
Privacy notice text
The exact Article 13 and 14 wording with our name and address, generated in each of your site's languages. Copy, paste, done.
Request desk
A dedicated address, inbox and web form. Every request from a data subject or an authority is logged and forwarded to you within two business days.
Live badge
A seal that stops lying when you stop paying.
Everyone else hands you a PDF. We give you one line of HTML that reads the designation register in real time: green while it is active, red the moment it lapses. Nobody can display a status they no longer hold — which is exactly why the status is worth something.
<script src="https://gdprrepresentative.com/badge.js"
data-code="R27-8F4K-2Q9D"></script>
Three steps, one day
From form to certificate
Tell us what you process
Five minutes. Company details, your records of processing under Article 30, one contact person who will handle forwarded requests.
Sign and pay
The designation letter is generated from your answers and signed electronically by both sides. Payment by card or SEPA direct debit, annually, renewing automatically.
Publish and forget
Certificate, badge and privacy notice text are issued within 24 hours. From then on we receive, log and forward — and you keep selling into Europe.
When someone actually writes
What happens the day a regulator emails us
This is the part nobody explains before you buy, so here it is in full.
- Hour 0. The message lands in your dedicated address. It is stamped, given a reference number and stored in the register.
- Within 2 business days. It reaches your nominated contact by email, with the original attached and the deadline the GDPR gives you clearly stated.
- Day 30. The clock on a data subject request runs out. The desk shows it to both sides, so nobody discovers it late.
- Always. We hand over your Article 30 records if an authority asks for them, and we tell you the same day that we did.
- Never. We do not answer on the merits, negotiate, or speak for you. Article 27 makes us a contact point, not a defence lawyer — and the contract says so.
Territory
One designation, twenty-seven authorities.
Because you have no establishment in the Union, the one-stop-shop does not apply to you: there is no single lead authority to deal with. Any national regulator whose residents you reach can open a file. The designation covers the member states listed on your certificate, and the desk answers in the language the person writes in.
Honest comparison
What the €150 providers leave out
Prices in this market run from about €150 to €1,500 a year. The gap is not the legal role — that is identical — it is what you can prove afterwards.
| Typical low-cost provider | REP27 | |
|---|---|---|
| Designation document | Static PDF, no way to check it is still valid | Certificate with QR and public verification, live status |
| Proof for a buyer or auditor | You email them the PDF and hope | They scan the code and see it themselves |
| Per-request charges | €50–200 each time an authority makes contact | Included from the Standard plan |
| Languages | English only, sometimes one local language | Site and desk in 8 languages, notice text generated per language |
| Article 30 records | You keep them; the representative has nothing to show | Held and produced on request, as Article 30(4) expects |
| Speed | Days, after an email exchange | 24 hours from form and payment |
Comparison based on publicly listed prices and terms of EU representative providers, checked in 2026. Providers change their offers — check theirs before you decide.
The document itself
Written, signed, dated — the way Article 27 wants it.
Article 27(1) does not accept a handshake or a line in a contract: the designation must be in writing. Ours states the represented company, the legal basis, the territory, the effective date and the verification code, and it is signed by both sides with an electronic signature that satisfies Regulation (EU) No 910/2014.
It also records what Article 27(5) makes explicit and most buyers forget: appointing a representative does not shield you from actions brought against you directly. We are your contact point in Europe, not a wall between you and a regulator — and any provider who tells you otherwise is selling something the regulation does not contain.
Registered somewhere else?
Start at the second-year price, not the first.
Companies already covered by another representative begin at our renewal price — €240, €390 and €690 a year — and keep it at every renewal. Check your site and continue.
Already have a representative
Already registered? You pay less than a new client.
We read your public privacy notice, tell you who is named there today, and open the switch price. Article 27 sets no notice period: the old designation ends when you say so, the new one starts the day it is signed.
Two establishments
One provider, two jurisdictions
A representative must be established where the people are. Ours are: a Czech company for the Union, a British company for the United Kingdom. Buy one, or both under a single order.
European Union
Europe Services, SE
Represents you before European supervisory authorities under Article 27 GDPR.
United Kingdom
REP27 LTD
Represents you before the Information Commissioner's Office under Article 27 of the UK GDPR.
Pricing
One annual fee. No fee per request.
Prices exclude VAT. Billed annually in advance, renewing automatically; cancel any time before the renewal date.
- EU representative under Article 27 GDPR
- Designation letter and verifiable certificate
- Live badge and privacy notice text
- Up to 10 forwarded requests a year
- Everything in Base
- Unlimited forwarded requests
- We hold your Article 30 records for the authorities
- Request desk in 8 languages, with the 30-day clock visible to both sides
- Everything in Standard
- Responsible person under Article 16 GPSR
- Authorised representative under Reg. (EU) 2019/1020
- Your name and ours on packaging and marketplace listings
From the second year the renewal is discounted: €240, €390 and €690 a year. Same service, lower price for staying.
Regulated and higher-risk activities — health data, biometrics, credit, dating, minors, data brokerage — are quoted separately and activated within five business days.
Solutions
Four questions decide it: establishment, reach, scale, sector.
Personal data
EU representative
Personal data of people in the Union. One designation, 27 states plus the EEA.
Who must appoint it Any controller or processor established outside the Union that offers goods or services to people in the EU, or monitors their behaviour. There is no size or turnover threshold.
What you receive Signed designation, certificate with a verification code, the paragraph for your privacy notice, the Article 30 record held for you, and a request desk in eight languages.
How long it takes Signed within 24 hours of a completed form.
Article 27 Regulation (EU) 2016/679 · from €290 / year
UK representative
REP27 LTD in Suffolk. Paired with the EU designation, one renewal date.
Who must appoint it Companies outside the United Kingdom that offer goods or services to people in the UK or monitor their behaviour. EU-established companies included, since Brexit.
What you receive A second designation signed by REP27 LTD, company number 17385889, with its own certificate, its own verification code and its own privacy notice wording.
How long it takes Issued together with the EU designation.
Article 27 UK GDPR · +€100
EEA coverage
Iceland, Norway and Liechtenstein apply the GDPR. Included, not an extra.
Who must appoint it Anyone already appointing an Article 27 representative whose users also sit in the three EEA states.
What you receive The same designation, with privacy notice wording that names the European Economic Area rather than only the Union.
How long it takes Included from day one.
GDPR incorporated into the EEA Agreement, July 2018 · on request
Change provider
Moving an existing designation, without a gap in coverage.
Who must appoint it Companies already represented by another provider, at renewal or after poor service.
What you receive The new designation signed first, your privacy notice updated the same day, the previous arrangement terminated afterwards. Switch price instead of the full one.
How long it takes Same working day.
Article 27 Regulation (EU) 2016/679 · from €240 / year
Products and marketplaces
Responsible person
Product safety. Named on the label, checked by every marketplace.
Who must appoint it Anyone placing physical consumer products on the EU market without an operator established in the Union: sellers, importers, private label brands, dropshippers.
What you receive Signed designation, the exact wording to print on the label, the values for marketplace fields, technical documentation held for ten years and an authority desk.
How long it takes Signed within 24 hours.
Article 16 Regulation (EU) 2023/988 · from €290 / year
Amazon, eBay, Etsy, TikTok Shop
The compliance fields that block your listings, filled correctly.
Who must appoint it Sellers whose offers are suppressed on the European sites because the responsible person field is empty or holds a third-country address.
What you receive Copy-and-paste values for each platform, with an ASCII fallback for tools that break on accented characters, plus the certificate a platform can verify.
How long it takes Listings usually return within hours of saving valid details.
Article 16 Regulation (EU) 2023/988 · on request
Labels and documents
What has to be printed on the product, and in which language.
Who must appoint it Anyone whose marketplace fields are complete but whose packaging says nothing. Inspectors open the box, not the listing.
What you receive The five mandatory blocks, warning wording per market language, and your technical file kept available to authorities.
How long it takes Wording supplied with the designation.
Article 16 Regulation (EU) 2023/988 · on request
Which products are covered
Second-hand, spare parts, samples, B2B, digital: the cases people get wrong.
Who must appoint it Anyone unsure whether the regulation reaches their catalogue at all. Buying a designation you do not need is also waste.
What you receive The four questions in the order the regulation asks them, and a written scope decision you can keep with your records.
How long it takes Fifteen minutes of reading.
Articles 2 and 3 Regulation (EU) 2023/988 · on request
New regulations
NIS2 representative
Mandatory for non-EU cloud, DNS, CDN, marketplaces and search engines.
Who must appoint it Providers established outside the Union of DNS services, TLD registries, cloud computing, data centres, content delivery networks, managed services, online marketplaces, search engines and social platforms.
What you receive Written designation in a Member State where you offer services, contact point for the national authority, and the documentation kept at their disposal.
How long it takes Signed within 24 hours of the intake call.
Article 26(3) Directive (EU) 2022/2555 · from €490 / year
Data Act representative
Connected products and related services. Applies since 12 September 2025.
Who must appoint it Data holders established outside the Union that place connected products on the EU market or offer related services to users in the Union. Micro and small enterprises are largely carved out of the data sharing duties.
What you receive Written designation, a published contact point, and the mandate kept at the disposal of the competent authorities.
How long it takes Signed within 24 hours of the intake call.
Regulation (EU) 2023/2854 · from €490 / year
CRA authorised representative
Software and connected hardware. Decides which CSIRT receives your 24-hour report.
Who must appoint it Manufacturers outside the Union of products with digital elements. The appointment is optional under Article 18, and it is what determines the reporting route under Article 14.
What you receive Written mandate, EU declaration of conformity and technical documentation kept for ten years or the support period, and cooperation with market surveillance.
How long it takes Signed within 24 hours of the intake call.
Articles 14 and 18 Regulation (EU) 2024/2847 · from €490 / year
EUDR authorised representative
Deforestation regulation. Timber, coffee, cocoa, rubber, soy, leather.
Who must appoint it Operators and traders established outside the Union placing covered commodities on the EU market.
What you receive Written mandate, due diligence statements kept available, and the contact point for the competent authorities.
How long it takes On request, after an intake call.
Article 6 Regulation (EU) 2023/1115 · on request
Terminology
The same role, under every name people search for
Article 27 GDPR uses one term, the market uses a dozen. GDPR representative, GDPR representative service, EU representative services, data protection representative, GDPR nominated representative, GDPR authorised representative and GDPR representative in the EU all describe what we do: the named point of contact established in the Union under Article 27(4).
Most enquiries reach us as a GDPR representative for US companies or a GDPR European representative for a firm with no office here. The question behind both is the same: how to appoint an EU representative without opening a subsidiary. You do it by mandate, in a day, and GDPR Article 27 compliance is then a matter of naming us in your privacy notice.
People ask about GDPR representative cost and Article 27 representative cost before anything else, so here it is plainly: from €290 for the first year, less on renewal. A GDPR representative company that hides its price is usually quoting per request. Our GDPR representative services are one fee, whatever arrives.
Selling into Britain too? See the UK representative under Article 27 of the UK GDPR — and whether you actually need one — a separate obligation with its own regulator.
Practical guides: how to appoint a representative, representative or DPO, and what a complete service includes.
Not sure which obligation applies to you? Compare Article 27 and Article 16 side by side — the two are independent, and most companies selling physical goods need both.
Two names mean something different, and it matters. A UK representative under the UK GDPR answers to the ICO and does not cover the EU — the two obligations are independent. An EU representative under Article 16 GPSR is about product safety, not personal data: it is included in our Multi plan, alongside the CE authorised representative under Regulation (EU) 2019/1020.
The GDPR representative requirement applies to controllers and processors caught by Article 3(2). A GDPR specialist, a consultant or a data protection officer is a different role again: we are the contact point, not your adviser.
Article 27, in plain terms
Questions we get before signing
Who needs an EU representative?
Any controller or processor established outside the EU that offers goods or services to people in the EU, or monitors their behaviour, and therefore falls under Article 3(2) GDPR. The designation must be in writing. The only exemption, in Article 27(2)(a), covers occasional processing that is low risk and excludes special categories of data — it rarely fits a commercial business.
What happens if we do not appoint one?
It is a standalone infringement under Article 83(4)(a) GDPR: up to €10 million or 2% of total worldwide annual turnover, whichever is higher. The Dutch authority fined Locatefamily.com €525,000 for this alone, with periodic penalties running until it complied.
Is this the same as a data protection officer?
No. The representative is your point of contact inside the Union under Article 27. The DPO is an internal role under Articles 37 to 39. Under EDPB guidance one entity cannot be both for the same company, because the roles can conflict.
We are in the UK. Does this apply after Brexit?
Yes. The UK is a third country under the GDPR. If you offer goods or services to people in the EU or monitor their behaviour, you need an EU representative — and separately, non-UK companies reaching the UK may need a UK representative.
What exactly do you do when an authority writes?
We log the request, forward it to your nominated contact within two business days, and keep the record. We do not answer on the merits, give legal advice or assess your compliance — those stay with you, and the contract says so plainly.
Can we use our EU distributor or our law firm instead?
Only if that entity is established in the Union and formally accepts the role in writing. A distributor who has not signed a designation is not your representative, and a law firm acting as counsel is not one either. What Article 27 requires is a named, established entity that authorities and data subjects can address, published in your privacy notice.
Does appointing a representative make us liable in the EU for everything?
No. It does not create a new establishment, it does not move your tax residence, and it does not extend the GDPR to processing that was already outside its scope. It gives European authorities and individuals a reachable address. Article 27(5) also confirms that they can still act against you directly.
What do we publish in our privacy notice?
The representative's identity and contact details, under Articles 13(1)(a) and 14(1)(a). We generate the exact sentence in each language of your site: name, street address in Prague, and the dedicated email for data subject requests.
We are a processor, not a controller. Does Article 27 still apply?
Yes. Article 27 covers both controllers and processors caught by Article 3(2). If you process EU personal data on behalf of clients and have no EU establishment, you need a representative too — and your clients increasingly ask to see it before signing.
How fast is it?
Designation letter and certificate within 24 hours of the form and payment. Higher-risk sectors within five business days, after review.
Does an EU representative also cover the United Kingdom?
No. Since Brexit the UK GDPR is a separate regime with its own regulator, the ICO. A representative established in a member state has no standing before it, so a company selling into both markets needs two designations. We issue both under one order, from €390 a year.
What do we receive if we buy the EU and the UK together?
Two signed designations, two certificates and two verification codes — one naming Europe Services SE in Prague, the other REP27 LTD, company number 17385889, in Mildenhall. Plus two lines of wording for your privacy notice, because a single line naming one entity would be wrong in front of the other authority. One payment, one form, one renewal date.
Talk to a person
Ask before you buy
Tell us where you are established and what you process. We answer with a straight yes or no on whether Article 27 applies to you, and what it would cost.
Check your site first. It costs nothing.
If your privacy notice already names a representative, we will tell you and you can close the tab. If it does not, you will know in ten seconds what a regulator would see.
Run the free check