REP27 · EU representative · China
Article 27 GDPR · China
If your company is established in China and you offer goods or services to people in the European Union — or you monitor their behaviour — Article 27 of the GDPR requires you to designate, in writing, a representative inside the Union. We are that representative: named in your privacy notice, reachable by all 27 supervisory authorities, and verifiable by anyone holding the code on your certificate.
PIPL and the GDPR both apply to a Chinese company selling into Europe, and both require a representative: PIPL Article 53 for foreign entities handling Chinese data, GDPR Article 27 for you in the Union. Meeting one says nothing about the other.
€10 million or 2%Failing to designate is a standalone infringement under Article 83(4)(a) GDPR — whichever amount is higher. The Dutch supervisory authority fined Locatefamily.com €525,000 on this ground alone, adding periodic penalties until it complied.
Cross-border e-commerce, consumer electronics brands, marketplace sellers on Amazon and eBay Europe, and hardware makers shipping CE-marked goods.
Paid or free, physical or digital. Article 3(2)(a) looks at whether you envisage customers in the Union — a language option, a currency or EU shipping is usually enough.
Analytics, profiling, advertising pixels or app telemetry on people located in the Union fall under Article 3(2)(b), even when you never sell to them.
Processors are covered too. Naming a representative is increasingly a condition to pass vendor onboarding with EU customers.
The written designation Article 27(1) requires, countersigned by Europe Services, SE and signed electronically under eIDAS.
A certificate with a QR code and a public verification page, so a regulator, a client or a buyer can confirm the designation is live right now.
A dedicated address, inbox and form. Every request from a data subject or an authority is logged and forwarded to you within two business days.
No. The marketplace is a distribution channel, not your designated representative, and it will not answer a supervisory authority on your behalf. Marketplaces increasingly ask you to name one yourself.
The designation letter and certificate are issued within 24 working hours of the form and payment, after a person reviews the file. Higher-risk sectors take up to five business days.
From €290 a year, billed annually in advance and renewing automatically until you cancel before the renewal date. No fee per request from the Standard plan up.
No. Under EDPB guidance one entity cannot be both. We are the contact point under Article 27(4): we receive, log and forward, hold your Article 30 records, and never answer on the merits or give legal advice.
Free check first: we read your public privacy notice and tell you in ten seconds whether a representative is named. If one is, we say so and you close the tab.
Run the free check