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REP27 · Article 27 · EEA

EEA Agreement · Article 27 GDPR · thirty countries

EEA representative: thirty countries, one designation.

Most providers sell you the Union. The GDPR was incorporated into the EEA Agreement in July 2018, which means Iceland, Norway and Liechtenstein apply it as their own law and your Article 27 designation reaches data subjects there without a second contract. That is the good news, and it is worth having in writing. The part that costs people money is the opposite mistake: assuming the same designation stretches to the United Kingdom, Switzerland or Turkey. It does not, and no wording can make it.

EU 27IcelandNorwayLiechtensteinDatatilsynetPersónuverndOne designation

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Three Europes, and only one of them is covered

The word "Europe" is doing a lot of damage in compliance documents. There are three distinct groups, they follow different statutes, and a designation written for one is worth nothing in the others.

How the EU, the EEA, the United Kingdom, Switzerland and Turkey differ for Article 27 purposes
How the EU, the EEA, the United Kingdom, Switzerland and Turkey differ for Article 27 purposes
A useful sentence to keep: the EEA is the EU plus three, the United Kingdom left it in 2020, and Switzerland was never in it. Everything else follows from that.

Why the three EEA states apply the GDPR at all

Iceland, Norway and Liechtenstein are not Member States. They participate in the internal market through the EEA Agreement, and Union acts relevant to that market are incorporated into it by decision of the EEA Joint Committee. The GDPR was incorporated on 6 July 2018 and entered into force for the three states on 20 July 2018.

Same text, national law

The regulation applies there as national law rather than directly, but the obligations are identical. Article 27 reads the same in Reykjavik as in Rome.

Their own authorities

Datatilsynet in Norway, Persónuvernd in Iceland and the Datenschutzstelle in Liechtenstein supervise their territories and can write to your representative.

Not the one-stop shop

The consistency mechanism works differently for EEA states, and a controller outside the Union has no lead authority in any case.

No second designation

Article 27(3) asks for establishment in a Member State where your data subjects are. Nothing requires a separate representative in Oslo.

What the coverage gives you, in practice

What an EEA-wide Article 27 appointment delivers and what it does not
What an EEA-wide Article 27 appointment delivers and what it does not
  1. A Norwegian customer writes to the representative

    The request is logged and forwarded to you the same working day, in Norwegian if that is how it arrived. Nothing about the procedure changes because the sender is outside the Union.

  2. Datatilsynet asks for your Article 30 records

    The representative holds them and makes them available. This is the part first-time clients have never prepared, and it is the part authorities ask for first.

  3. An Icelandic buyer checks your privacy notice

    If the notice names only "the European Union", they reasonably conclude the contact point is not for them. Naming the EEA removes the doubt and the complaint that follows it.

  4. A procurement team in Liechtenstein audits you

    They ask for the designation and a way to verify it. A certificate with a verification code settles it without an exchange of emails.

Where the coverage stops, precisely

This is the section worth printing. Every line below is a separate appointment with a separate provider, and no Article 27 designation reaches any of them.

TerritoryLaw that appliesWhat it requires from a foreign company
United KingdomUK GDPRA representative established in the UK. Ours is REP27 LTD, company number 17385889
SwitzerlandRevised Federal Act on Data ProtectionA Swiss representative for certain controllers; no EU provider can act
TurkeyKVKKVERBIS registration and a local representative, unrelated to Article 27
Serbia, Albania, North MacedoniaNational laws modelled on the GDPRLocal representation where the national law requires it
Andorra, Monaco, San MarinoNational law, adequacy in some casesAdequacy concerns transfers, not representation
The pattern that catches people: adequacy decisions and free trade agreements move goods and data, never obligations. A customs union, an adequacy decision and an internal-market agreement are three different things, and only the last one carried the GDPR into Iceland.

The privacy notice line, written properly

Article 13(1)(a) requires the identity and contact details of the representative to be given to data subjects. The wording below is what we supply, and the reason for its shape is that a reader in Bergen should not have to interpret it.

What we give you

A paragraph naming Europe Services, SE, the Prague address, the request email and the words "European Economic Area", translated into the languages you publish in.

Why not "European Union"

Because it is narrower than your coverage, and a Norwegian data subject reading it has grounds to say they were not told who to contact.

Where it goes

In the privacy notice itself, not in the terms of sale and not only in a cookie banner. Authorities look at the notice.

What to avoid

Naming a representative you have not appointed in writing. An unsigned arrangement published as fact is worse than silence.

What an authority in Reykjavik actually does

The theory is settled; what clients ask is what happens on the day. The sequence below is the one we have run, and it is identical whether the authority sits in an EEA state or a Member State.

StepWhat arrivesWhat the representative does
1A letter or email to the address published in your privacy noticeLogged the day it arrives, with a reference the authority can quote
2A request for the record of processing activitiesThe Article 30 record we hold is produced within the deadline
3Questions about a specific data subjectForwarded to you the same working day; the substantive answer stays yours
4A deadline, usually shortAcknowledged immediately, which is what prevents an escalation on procedure alone
5Follow-up or closureFiled with the designation, so a later audit sees a complete trail

The failure mode we see in companies that appointed a cheap provider is silence at step one. An address that nobody reads produces a finding of non-cooperation, which is heavier than the original complaint and easier to prove.

Three questions worth answering before you buy

Does the provider name the EEA in writing?

If the designation says "European Union" only, ask for it to be reissued. It costs nothing to correct now and is awkward to explain later.

Can anyone verify the appointment?

A PDF proves that a PDF exists. A certificate with a code checkable on a public page is what enterprise procurement and authorities accept.

Who answers in Norwegian?

A data subject may write in their own language. A desk that replies only in English turns a routine request into a complaint about accessibility.

What happens at renewal?

Ask the renewal price before the first invoice. Ours is lower than the entry price; several providers move in the other direction.

Reviewing which European territories a single Article 27 designation actually covers
Reviewing which European territories a single Article 27 designation actually covers
Contact point receiving a request from a data subject in an EEA country

Questions we are actually asked

Do Iceland, Norway and Liechtenstein really apply the GDPR?

Yes. The regulation was incorporated into the EEA Agreement in July 2018 and applies in the three states as national law. The text of Article 27 is the same as in the Union.

So one designation covers thirty countries?

Yes, for data subjects in those thirty. What matters under Article 27(3) is that the representative is established in a Member State where your data subjects are; nothing requires an office in Oslo as well.

Can Datatilsynet contact my representative directly?

It can. Each EEA authority supervises its own territory and may address the representative as the contact point, in addition to or instead of you.

Does the United Kingdom count as EEA?

No. It left the Union in 2020 and the EEA Agreement with it. UK data subjects are covered by the UK GDPR, which requires a separate representative established in the United Kingdom.

Is Switzerland covered?

No. Switzerland is not in the EEA. The revised Federal Act on Data Protection applies there and asks for a Swiss representative in defined cases; no EU-established provider can perform that role.

What about Turkey?

Outside both. Turkish law requires VERBIS registration and, for foreign controllers, a local representative. The customs union between Turkey and the Union does not affect data protection at all.

Should the privacy notice say Union or EEA?

EEA, when your coverage is EEA-wide. Naming only the Union understates it and gives a Norwegian or Icelandic data subject a reason to say they were not told who to address.

Do I need a representative in each EEA country?

No. Article 27 asks for one designation. Providers selling per-country representation inside the EEA are selling something the regulation does not ask for.

Which language will requests arrive in?

Whichever the data subject chooses. In practice we see Norwegian, Icelandic, English and German for these three states; the desk answers in eight languages.

Does an EEA designation help with the GPSR?

No. Product safety is a separate regulation with its own responsible person under Article 16. A company shipping physical goods usually needs both.

We only have a handful of Norwegian users. Does it still apply?

Article 3(2) has no threshold. If you offer goods or services to them or monitor their behaviour, the obligation exists regardless of how many they are.

Can we name our Norwegian distributor instead?

Only if that distributor is established in the Union or the EEA and has signed a designation accepting the role. A commercial relationship is not an appointment.

Does Brexit mean our old EU designation covers the UK?

The opposite. A designation made before 2021 covers the Union and the EEA, and stopped covering the United Kingdom when it left. Most companies discover this during an audit.

How fast can this be in place?

Within 24 hours of a completed form: signed designation, certificate with a verification code, and the privacy notice paragraph ready to publish.

Is the price different for EEA coverage?

No. It is the same designation at the same price, from €290 a year. The coverage comes from the EEA Agreement, not from an add-on.

What happens if the EEA Agreement changes?

Incorporation decisions are published and take effect on a stated date. If a future act changes the position, the designation is amended and reissued rather than replaced.

Related: which Member State to designate in · covering the United Kingdom as well

Thirty countries, one signed designation

Europe Services, SE in Prague as your Article 27 representative for the whole European Economic Area, appointed within 24 hours, with a verifiable certificate and a request desk in eight languages.

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