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Buyer's guide

Do I Really Need a Single Provider for EU and UK GDPR Representatives?

Short answer: Companies outside the EU and UK that sell to both markets or monitor individuals’ behavior there require two separate GDPR representatives. A provider legally established in both regions simplifies the appointment process, reduces costs, and minimizes errors. Those operating exclusively in one market need only one representative. Companies actually established in both territories do not need any representative.

Updated · 9 sources checked

Providers compared

ProviderEstablished inPublished priceWhat the price includesBest for
REP27 — Europe Services, SEEU (Czech Republic) & UK (England)€390/year (both, Price_2026)Two representatives, two certificates, multilingual notice texts, request desk, QR verification, one expiration dateCompanies covering both markets
Lionheart SquaredsourceUK & IrelandOn requestRepresentation services for GDPR, AI Act, DSA, NIS2, adjacent frameworksCompanies with complex compliance requirements
HawsonssourceUKOn requestGDPR representative and translation services in UK and all 27 EU countriesCompanies needing local translation and consulting
EuverifysourceUK & IrelandFrom £41/monthInbox & request tracker, ROPA builder, verification badge, compliance page, team managementSMEs focused on process automation
UsantissourceUSAFrom $490/yearOfficial EU postal address, DSAR portal, compliance page, ROPA vault, deadline trackingUS companies focusing on EU representation
GabsorsourceGermany & UKFrom $79/monthEU & UK GDPR representatives, DSAR portal, incident management, audit trailsCompanies needing incident management
rep4eusourceGermany€348/yearEU GDPR representative for UK companies, coverage of all 27 EU countriesUK companies with EU focus

Prices as published on each provider's website on 21 October 2026, excluding VAT unless stated. Each row links to its source.

What Does the Law Require? (Article 27 EU/UK GDPR in Detail)

Article 27 of the EU General Data Protection Regulation (GDPR) and the UK GDPR require companies without an establishment in the EU or the United Kingdom to appoint a local representative if they offer goods or services to individuals in these territories or monitor their behavior. This obligation applies regardless of company size once personal data of EU or UK citizens is processed. The representation must be in writing, and the representative's contact details must be published in the privacy policy.

Practical example: A US company selling to German and British customers needs two representatives – one in the EU and one in the UK. Appointment is a prerequisite for lawful data processing and should be done before starting business activities.

How to Choose the Right Provider? (Comparison & Practical Tips)

Selecting the appropriate GDPR representative depends on factors such as geographic coverage, pricing structure, scope of services, and quality. Not every provider is legally established in both jurisdictions – this is essential to cover both markets with a single contract. Verify whether the provider actually has establishments in the EU and UK and if a combined offer is available.

ProviderIncludedNot IncludedAdditional Costs
REP27Both representatives, certificates, notice texts, desk, QR codeNo legal advice, no DPO, no special cases (e.g. gambling)None (except plan changes)
Lionheart SquaredGDPR, AI Act, DSA, NIS2On requestOn request
HawsonsGDPR representative, translationOn requestOn request
EuverifyInbox, ROPA, badge, compliance pageOn requestOn request
UsantisEU address, DSAR portal, compliance pageOn requestOn request
GabsorEU & UK representatives, DSAR portal, auditOn requestOn request
rep4euEU representative for UK companiesNo UK representativeNone

Practical tip: Combine both representatives with one provider whenever possible to ensure consistency and verifiability.

What Is Really Included in the Price? (Compare Scope of Services)

Pricing and scope of services vary significantly by provider. While some cover only the legal minimum, others offer extras like multilingual notice texts, public verification pages, or a central request desk. Combined offers like REP27 provide two separate certificates (EU and UK), each with a QR code and public verifiability, plus notice texts in up to eight languages. They also include request management (DSARs) and templates for the privacy policy.

ProviderIncludedNot IncludedAdditional Costs
REP27Both representatives, certificates, notice texts, desk, QR codeNo legal advice, no DPO, no special casesNone
EuverifyInbox, ROPA, badge, compliance pageOn requestOn request
GabsorEU & UK representatives, DSAR portal, auditOn requestOn request

Conclusion: Carefully check which services you actually need and whether they are included in the price.

Hidden Costs and What Providers Rarely Say

Many providers charge separate fees for EU and UK representation, quickly doubling costs. Different contract durations and cancellation periods can cause protection gaps if one mandate expires while the other remains active. REP27 offers a common expiration date and a transition service to ensure seamless coverage. None of the providers include legal advice on individual cases, DPO services, compliance audits, or representation for special industries (e.g., gambling, biometrics, children).

Practical tip: Read terms and service descriptions carefully and ask specifically about hidden costs or limitations.

How Does the Ordering Process Work Step by Step? (Process and Examples)

  1. Assess your needs: Determine if your company is outside the EU and/or UK and whether you sell to end customers in these markets or monitor their behavior.
  2. Choose a provider: Select a provider with establishments in both regions if you serve both markets.
  3. Fill out the online form: Provide details about your company, data processing purposes, categories of affected individuals, and recipients.
  4. Review documents: The provider prepares two mandates (EU & UK), checks consistency, and ensures no contradictions.
  5. Signatures: Both representatives are signed separately (e.g., REP27: Europe Services SE for the EU, REP27 LTD for the UK).
  6. Receive certificates and notice texts: You get separate certificates with QR codes and appropriate wording for your privacy policy for each market.
  7. Update privacy policy: Include both representatives with correct details in your privacy policy.
  8. Keep verification link and QR code: These allow you to prove compliance at any time.

Practical example: With REP27, the entire process usually takes less than 24 hours after submitting all documents.

Decision Matrix: Who Needs What? (Matrix for All Company Types)

If you ...You need ...You do not need
US company selling to EU & UKEU and UK representatives-
UK company selling only to EUEU representativeUK representative
EU company selling only to UKUK representativeEU representative
Company genuinely established in both regions-EU and UK representatives
Only B2B, no personal data from EU/UK-EU and UK representatives
Active only on marketplaces (Amazon, Etsy, eBay)If serving end customers in EU/UK: representative requiredIf no end customers in EU/UK: not required

Practical tip: Regularly review if your business model or target markets change to respond timely to new obligations.

Checklist: Become Compliant Today (Step-by-Step Guide)

  1. Check if your company is located outside the EU and/or UK.
  2. Determine if you sell to end customers in the EU/UK or monitor their behavior.
  3. Decide whether you serve both markets or only one.
  4. Choose a provider with establishments in both regions (e.g., REP27).
  5. Complete the online form and submit required information.
  6. Review received mandates and certificates for accuracy.
  7. Update your privacy policy with correct details for both representatives.
  8. Save verification links and QR codes for proof to authorities or partners.
  9. Plan renewals timely to avoid protection gaps.

This checklist helps you become legally compliant in a few steps.

Risks and Fines for Violations (Pitfalls & Examples)

Non-compliance with Article 27 EU/UK GDPR is a standalone violation and can result in fines up to €10 million or 2% of global annual turnover. Supervisory authorities may also impose sales bans or public warnings. A notable case is the fine against Locatefamily.com by the Dutch authority for €525,000 due to missing representative appointment.

Practical tip: Keep all certificates and proofs up to date and ensure your privacy policy is always correct.

Three Practical Scenarios (Concrete Examples & Solutions)

These examples highlight the importance of correctly assessing your market activities and choosing a suitable provider.

When you do not need this

Frequently asked questions

Do I really need two representatives if I operate in EU and UK?

Yes, since Brexit two separate representatives are required: one in the EU and one in the United Kingdom. A representative can only cover both roles if legally established in both regions.

Can I just appoint an EU representative for both markets?

No, UK GDPR requires a representative based in the United Kingdom. An EU representative has no legal standing before the UK supervisory authority (ICO), and vice versa.

What happens if I don’t appoint a representative?

Lack of a representative is a standalone violation of Article 27 GDPR and can lead to fines up to €10 million or 2% of global annual turnover. Sales bans and reputational damage may also occur.

Are combined offers cheaper than two separate contracts?

Yes, for example REP27 offers both representatives from €390/year. Two separate contracts usually cost twice as much. Administrative effort is also significantly reduced with one expiration date and a central contact point.

What information must I provide to the representative?

You must provide details about your company, data processing purposes, categories of affected persons, recipients, and possibly processors. This data forms the basis for the mandate and certificates.

How quickly do I receive the certificates?

With REP27, issuance usually occurs the same day or within 24 hours after submitting all documents. Other providers often do not specify timelines.

What is usually not included in base prices?

Legal advice, DPO services, compliance audits, and representation for special industries (e.g., gambling, biometrics, children) are not included. Handling requests on a substantive level remains with the company.

How do I update my privacy policy?

Your representative provides the correct wording for both markets. These must be clearly and separately listed in your privacy policy to meet legal requirements.

Can I switch providers later?

Yes, switching is possible at any time. REP27 describes the switch as a document exercise without legal risk: sign a new mandate, update the privacy policy, terminate the old mandate.

How does renewal work?

With combined providers like REP27, you receive one invoice for both representatives with the same expiration date, avoiding gaps from different renewal cycles. Other providers may require separate renewals.

What if I operate in only one market?

Then appointing a representative in that jurisdiction suffices. A combined offer is not necessary. Regularly review if your business model changes.

Are there differences for marketplace sellers (Amazon, Etsy, eBay)?

Yes, as soon as you serve end customers in the EU or UK, representative obligations apply. The marketplace itself does not replace the obligation to appoint your own representative. This also applies to SaaS providers and online shops.

Sources

  1. REP27 — Europe Services, SE: EU and UK GDPR Representative — gdprrepresentative.com
  2. REP27 — Combined EU and UK Representative Costs — gdprrepresentative.com
  3. REP27 — Pricing — gdprrepresentative.com
  4. Lionheart Squared — lionheartsquared.com
  5. Hawsons — hawsons.co.uk
  6. Euverify — euverify.com
  7. Usantis — usantis.com
  8. Gabsor — gabsor.com
  9. rep4eu — rep4.eu

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