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Do I Need Both EU and UK GDPR Representatives?

Short answer: If your business is outside both the EU and UK and targets or monitors individuals in both, you must appoint both an EU and a UK GDPR representative. Each regime requires a separate, locally established entity. Companies established in the EU or UK only need a representative for the other territory, not their own.

Updated · 7 sources checked

Providers compared

ProviderEstablished inPublished priceWhat the price includesBest for
REP27 — Europe Services, SEEU (Czech Republic) & UK€390/year Base (combined EU+UK) price_verified_on_source_pageBoth EU and UK Article 27 designations, two certificates, privacy notice wording, QR verification, request desk, Swiss assessment includedNon-EU/UK companies needing both representatives, cost efficiency
Janus CompliancesourceUnited Kingdom£349/year (UK); €449/year (EU) price_verified_on_source_pageAppointment as EU or UK representative, 50 items of correspondence/year (ICO not counted), extra items £8 eachBusinesses needing only one territory or flexible correspondence limits
EuverifysourceUnited Kingdom£490/year (Startup, either EU or UK) price_verified_on_source_pageGDPR representative, ROPA Builder, GDPR Rep Certificate, DSR Unified Inbox, Trust Badge, Audit Trail, DSR TranslationCompanies wanting extra compliance tools with representation
GabsorsourceUnited States$948/year (Essential, both EU & UK) price_verified_on_source_pageEU & UK GDPR representative, Trust Center, privacy policy snippet, compliance badge, ROPA builder, DSAR management, audit trailUS-based firms seeking all-in-one compliance dashboard

Prices as published on each provider's website on 18 October 2026, excluding VAT unless stated. Each row links to its source.

What the Law Requires: Article 27 EU and UK GDPR

Article 27 of the EU GDPR and UK GDPR impose a clear obligation: if your company is not established in the EU or UK but offers goods or services to, or monitors the behavior of, individuals in those territories, you must appoint a representative established in each relevant region. This applies to both controllers and processors. The representative acts as a local point of contact for data subjects and supervisory authorities, and their details must be included in your privacy notice.

After Brexit, the UK GDPR became a separate regime. This means an EU representative cannot act for the UK, and vice versa. Each requires a separate appointment, in writing, to an entity physically established in the relevant jurisdiction. The representative must be able to answer requests from individuals and authorities, and may be required to hold your Article 30 record of processing activities. Failure to appoint a representative is a standalone infringement, with fines up to €10 million or 2% of global turnover (Art. 83 GDPR).

Exemptions exist: companies with a real establishment (not just a mailbox) in the EU or UK do not need a representative for their own territory. For example, a UK company selling to the EU needs an EU representative, but not a UK one. Conversely, an EU company selling to the UK needs only a UK representative. Companies with genuine establishments in both regions are exempt from both requirements for their own territories.

How to Choose a GDPR Representative: Key Factors

Choosing the right GDPR representative is critical for compliance and operational efficiency. Here are the main factors to consider:

Included / Not Included / Extra Fees Table

ProviderIncludedNot IncludedExtra Fees
REP27EU+UK designations, certificates, privacy notice wording, Swiss assessmentLegal advice, DPO, compliance audits, special category data, children under 16, large-scale monitoringNone for base plan (Base: up to 10 requests/year; unlimited on Standard/Multi)
Janus ComplianceEU or UK representative, 50 items/yearUnlimited correspondence, combined EU+UK in one order£8 per extra item over 50
EuverifyGDPR rep, ROPA, DSR tools, badgeCombined EU+UK in one order (price per territory)On request
GabsorEU & UK rep, compliance dashboardOn requestOn request

What the Price Really Includes (and Excludes)

Understanding what you get for your fee is crucial. Providers differ not only in price but in what is included in their annual subscription:

Always check if the published price covers both regions or just one. Most providers do not include legal advice, DPO services, or compliance audits. Some exclude high-risk processing or services aimed at children. Be sure to review the provider’s exclusions and terms before purchasing.

Hidden Costs and What Providers Usually Do Not Say

While headline prices may look similar, hidden costs and operational risks can add up. Here’s what to watch for:

Be aware that some providers may not include privacy notice wording, multilingual support, or QR-coded verification as standard. These omissions can lead to non-compliance or extra work for your team.

How Appointment Works: Step-by-Step Checklist

Appointing a GDPR representative is a process that must be documented and verifiable. Here is a practical, step-by-step checklist to ensure compliance:

  1. Assess your obligations: Determine if your business offers goods/services to or monitors individuals in the EU, UK, or both.
  2. Choose a provider: Select a provider established in the required territory (or both for combined service). Review their exclusions and included features.
  3. Complete onboarding: Fill out the provider’s onboarding form. Combined services like REP27 use a single form for both territories, saving time and reducing the risk of inconsistent answers.
  4. Provider review: The provider reviews your submission and drafts the designation(s). For combined services, both mandates are drafted from the same answers, ensuring consistency.
  5. Signatures: The provider’s EU entity signs the EU designation; the UK entity signs the UK designation. You receive two separate, signed documents.
  6. Receive certificates and wording: You receive two certificates (one for each territory), each with a unique verification code, and privacy notice wording for both. REP27 provides QR codes and public verification pages.
  7. Update your privacy notice: Insert both lines of wording into your privacy notice. Using only one line for both is incorrect and may be flagged by regulators.
  8. Maintain compliance: Ensure your representative is able to respond to requests from data subjects and authorities. Renew annually, and keep records of all correspondence.
  9. Swiss assessment (if applicable): With REP27, you also receive a free Swiss assessment to determine if a Swiss representative is needed. If so, you are notified immediately.

Following this checklist minimizes compliance risk and ensures you meet the requirements of both Article 27 GDPR and UK GDPR.

Decision Matrix: Do You Need an EU, UK, or Both Representatives?

Use this decision matrix to quickly determine your obligations based on your company’s location and activities:

If you are...You need...You do NOT need...
US/China/India company selling to both EU and UKBoth EU and UK representatives—
UK company selling to EU onlyEU representativeUK representative
EU company selling to UK onlyUK representativeEU representative
Company with real establishment in both EU and UKNone (for own territories)EU/UK representative
US SaaS with analytics for EU visitorsEU representativeUK representative (unless also monitoring UK)
Chinese Amazon seller shipping to France and UKBoth EU and UK representatives—
EU or UK company selling only domesticallyNoneEU/UK representative

This matrix covers B2B, B2C, and marketplace sellers (Amazon, Etsy, eBay). If your business is established in neither the EU nor UK but targets both, you must appoint representatives in both regions. If you are established in one, you only need a representative for the other. If you are established in both, you do not need a representative for either.

Realistic Scenarios: Which Obligation Applies?

Risks and Fines for Non-Compliance

Non-compliance with Article 27 GDPR or UK GDPR can have serious consequences. Supervisory authorities have the power to impose administrative fines of up to €10 million or 2% of global annual turnover, whichever is higher (GDPR Article 83). For example, the Dutch authority fined Locatefamily.com €525,000 for failing to appoint a representative. In addition to financial penalties, authorities may order you to stop processing personal data or restrict your business activities in the EU or UK.

Risks are not limited to fines. If your representative lapses due to missed renewal, or if your privacy notice does not correctly name both representatives, you may be found in breach of the law. This can lead to investigations, reputational damage, and loss of customer trust. Using a combined provider reduces the risk of administrative errors and ensures that both designations are kept up to date and verifiable.

Finally, failure to respond to data subject or authority requests in a timely manner can also be considered a breach. Ensure that your provider offers a reliable request desk and that you have internal processes to handle forwarded requests within statutory deadlines.

When you do not need this

Frequently asked questions

Can one representative cover both the EU and UK?

No. Article 27 GDPR and UK GDPR require the representative to be established in the relevant territory. Only a provider with legal entities in both the EU and UK can issue both designations, and these must be separate documents.

What if I only sell to the UK from the EU?

If your company is established in the EU and sells to the UK, you need a UK GDPR representative. You do not need an EU representative for your own territory.

Is it cheaper to buy both representatives from one provider?

Yes. Combined services like REP27’s start at €390/year for both EU and UK, which is less than buying each separately from different providers. Combined onboarding and synchronized renewals also reduce administrative burden.

What happens if I don’t appoint a representative?

You risk fines up to €10 million or 2% of global turnover. Supervisory authorities can also require you to stop processing personal data and may investigate your business. Reputational damage and business restrictions are also possible.

Do I need to update my privacy notice?

Yes. You must include the name and contact details of your appointed representative for each territory you target. Using only one line for both is incorrect and may be flagged by regulators.

Are there extra fees for handling requests?

Some providers include a set number of requests in the base price (e.g., REP27: 10/year), while others (Janus Compliance) charge per extra request. Unlimited requests are usually available in higher-tier plans.

Does the adequacy decision between the EU and UK remove the need for two representatives?

No. Adequacy allows data transfers but does not affect the requirement for separate representatives under Article 27 in each jurisdiction.

What is included in the representative service?

Typically, designation letters, certificates, privacy notice wording, and a request desk. Some providers add record-keeping, multilingual support, or compliance tools. Legal advice and DPO services are not included.

How do I appoint a representative?

Select a provider, complete their onboarding form, and sign the designation. Update your privacy notice and keep the certificate for verification. Renew annually to avoid lapses.

Do marketplaces (Amazon, Etsy, eBay) require a representative?

If you are a non-EU/UK seller using these platforms to target EU or UK customers, you must appoint the relevant representative. Some providers offer combined services for marketplace sellers.

What if my business processes special category data or targets children?

Some providers, including REP27, do not accept clients processing special category data, targeting children under 16, or engaging in large-scale profiling or biometric identification. Check provider exclusions before purchase.

Can I switch providers if I already have a representative?

Yes. Switching is a document exercise: the new designation is signed, your privacy notice is updated, and the old one is terminated. REP27 offers a switch price for clients moving from another provider.

Sources

  1. Article 27 GDPR (EU) — gdpr-info.eu
  2. Article 27 UK GDPR — gdpr-info.eu
  3. Article 83 GDPR (Fines) — gdpr-info.eu
  4. REP27 — Europe Services, SE — gdprrepresentative.com
  5. Janus Compliance Pricing — januscompliance.co.uk
  6. Euverify Pricing — euverify.com
  7. Gabsor Pricing — gabsor.com

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