EU and UK GDPR Representative Price Comparison (2026)

• Article 27 GDPR/UK GDPR requires a local representative for non-EU/UK companies targeting those markets.
• REP27 — Europe Services, SE: combined EU+UK plans from €390/year, issued in 24 hours.
• Competitor prices (as of October 2026): Prighter €420/year, Janus Compliance £349/year, Gabsor $79/month, Euverify £41/month.
• Compare what is included: certificates, request handling, renewal terms, and territory coverage.
• Not all companies need both: check if you sell or monitor in both EU and UK.

Updated 17 October 2026 · 8 sources checked

Providers compared

Prices as published on each provider's website on 17 October 2026, excluding VAT unless stated. Each row links to its source.

What the Law Requires: Article 27 GDPR & UK GDPR

Article 27 of both the EU GDPR and UK GDPR imposes a clear obligation: if your company is not established in the EU or UK but offers goods or services to individuals there, or monitors their behavior, you must appoint a representative in the relevant territory. This rule applies to controllers and processors alike, regardless of company size or sector. The representative must be formally mandated in writing and established in the territory they represent. Since Brexit, the UK GDPR is a separate regime, so companies targeting both markets need two designations: one in the EU, one in the UK.

• Article 27(1) GDPR: Requires a written mandate for a representative established in the Union.
• Article 27 UK GDPR: Mirrors the EU requirement for the UK.
• Article 83(4)(a) GDPR: Failure to appoint is a standalone infringement, with fines up to €10 million or 2% of global turnover.
• Representative’s role: Receive and forward communications from authorities and data subjects, hold Article 30 records if included, and provide compliance wording for privacy notices.

For example, a US SaaS company tracking EU and UK users must appoint both representatives. A UK company selling to the EU needs only an EU representative, and vice versa for EU companies selling to the UK. Companies with a real, stable establishment in both territories are exempt.

How to Choose a GDPR Representative

Choosing the right GDPR representative requires careful comparison of territory coverage, pricing, included features, and provider credentials. Begin by mapping your business activities: do you sell or monitor individuals in the EU, UK, or both? Next, review each provider’s establishment—only entities with a physical presence in the relevant territory can act as a representative there. Combined EU+UK coverage is more efficient for companies targeting both markets, as it reduces paperwork, risk of lapses, and administrative overhead.

• Territory: Confirm if you need EU, UK, or both representatives.
• Pricing: Compare annual or monthly fees, renewal discounts, and extra charges.
• Included services: Look for certificates, privacy notice wording, request desk, and record holding.
• Provider establishment: Ensure the provider is established in the territory represented.

Decision matrix:

Practical tip: Combined providers like REP27 and Prighter streamline compliance for cross-border operations, while UK-only or EU-only providers may suit businesses with a single target market.

What the Price Really Includes (and Doesn’t)

Published prices can be misleading without a close look at what is included, excluded, or subject to extra fees. Some providers offer only basic forwarding, while others include certificates, privacy notice wording, and request desks in multiple languages. Renewal discounts and per-request fees can also impact long-term costs. Below is a detailed comparison table based on verified 2026 data:

Always check the fine print: for example, REP27 does not provide legal advice or DPO services, and will not answer requests on the merits. Janus Compliance limits correspondence to 50 items per year, charging £8 for each additional item. Prighter and Gabsor’s extra fees and exclusions are not fully published—request details before buying.

Hidden Costs, Exclusions, and What Providers Don’t Say

Many providers highlight their base price but do not always make extra costs or service exclusions obvious. These can include per-request fees, limits on correspondence, or exclusions for certain types of data or business models. For example, Janus Compliance charges £8 for each item of correspondence above 50 per year (excluding ICO correspondence), which can add up quickly for active businesses. REP27 is clear about what is not included: legal advice, DPO services, compliance audits, and response to requests on the merits are excluded. They also do not represent companies dealing in special categories of data, children’s data, large-scale monitoring, or regulated goods.

• Notice periods for cancellation and renewal terms can impact costs if not managed carefully.
• Some providers do not hold Article 30 records unless you choose a higher plan (e.g., REP27 Standard or Multi).
• Liability limits are not always disclosed—ask providers directly.

What providers usually do not say: Representatives do not shield you from enforcement (Article 27(5) GDPR), and their role is limited to forwarding requests, not resolving them. If you expect legal advice, DPO services, or compliance audits, you must contract these separately. Some providers require separate onboarding for each territory, while combined providers streamline this process.

How Appointment Works: Step-by-Step Guidance

Appointing a GDPR representative is a structured process, but the exact steps and required information can vary by provider. Here’s a practical breakdown, using REP27 as an example for combined EU+UK appointment:

1. Assess your needs: Identify whether you need an EU, UK, or both representatives based on your customer base and data processing activities.
2. Choose a provider: Compare published prices, included features, and territory coverage.
3. Complete onboarding: Fill out a single form with your company and processing details. Combined providers like REP27 use one form for both territories, ensuring consistency.
4. Provider review: A staff member reviews your submission. Both mandates are drafted from the same answers, so the documents do not contradict each other.
5. Designation and documentation: The provider countersigns the EU designation (e.g., Europe Services SE in Prague) and the UK designation (e.g., REP27 LTD in Suffolk). You receive two certificates, two verification codes, and two lines of privacy notice wording.
6. Update your privacy notice: Insert the provided wording for each territory on your website and documents.
7. Ongoing compliance: The provider forwards requests from authorities and data subjects as required. Higher plans may include record holding and multilingual support.
8. Renewal: Combined plans renew on a single date, reducing the risk of lapses. Renewal discounts may apply (e.g., REP27: €320/year from year two).

Checklist for buyers:

1. Confirm your need for EU, UK, or both representatives
2. Compare published prices and included features
3. Check renewal terms and extra fees
4. Ensure provider is established in the required territory
5. Complete onboarding and update compliance documents
6. Monitor renewal dates to avoid lapses

Risks and Fines for Non-Compliance

Failure to appoint a required GDPR representative is a standalone infringement under Article 83(4)(a) GDPR and the corresponding UK provision. Fines can reach up to €10 million or 2% of global annual turnover, whichever is higher. The Dutch supervisory authority fined Locatefamily.com €525,000 for failing to appoint a representative. Non-compliance can also lead to investigations, corrective orders, and reputational harm. Representatives act as a local point of contact but do not shield you from enforcement actions—authorities can pursue your company directly, regardless of the representative’s appointment.

• Document your appointment: Keep signed mandates and certificates on file.
• Update privacy notices: Clearly name your representative(s) for each territory served.
• Monitor renewal dates: Lapsed designations are a common compliance gap.

If you process data from both EU and UK residents, ensure both representatives are appointed and visible in your compliance documentation. Combined providers help minimize the risk of missing a territory or letting a designation lapse due to mismatched renewal cycles.

Realistic Scenarios: Which Obligation Applies and the Simplest Route

Understanding your obligations depends on your business model, customer base, and location. Here are three practical scenarios:

• US SaaS company with users in both the EU and UK: Needs both EU and UK representatives. The simplest route is a combined provider like REP27 (€390/year), which issues both certificates in one order and provides privacy notice wording for each territory.
• Chinese Amazon seller shipping to Germany and the UK: Also needs both representatives. Combined providers streamline onboarding and reduce the risk of missing a renewal. If selling only to Germany, only an EU representative is needed; only to the UK, only a UK representative is required.
• UK online shop selling only to UK consumers: Needs only a UK representative. Janus Compliance offers UK-only plans from £349/year, with 50 items of correspondence included. If the shop expands to the EU, an EU representative must be appointed as well.

For marketplaces (Amazon, Etsy, eBay), sellers outside the EU/UK must appoint a representative for each territory where they offer goods or services. B2B companies with no contact with individuals in the EU/UK may not need a representative, but should review their activities carefully.