GPSR EU Responsible Person for Amazon and Etsy Sellers: Providers & Prices (2026)

• Appointment is mandatory under GPSR Article 16 for non-EU sellers
• REP27 — Europe Services, SE: €290–€890/year, designation in 24 hours
• Competitors include GPSRHub (£349/year), AuraDPP (€99/month), eugpsr.eu (€199/year)
• Services differ: some include technical file creation, others only designation
• Non-compliance can lead to listing removal and fines

Updated 14 October 2026 · 8 sources checked

Providers compared

Prices as published on each provider's website on 14 October 2026, excluding VAT unless stated. Each row links to its source.

What the Law Requires: GPSR Article 16

Regulation (EU) 2023/988, known as the General Product Safety Regulation (GPSR), became mandatory for all products placed on the EU market from 13 December 2024. Article 16 specifically requires that any non-EU business selling physical goods to EU consumers via platforms like Amazon, Etsy, TikTok Shop, or their own online stores must appoint an EU-based Responsible Person. This requirement applies regardless of the seller’s location outside the EU, including the UK, USA, China, Turkey, and more.

The Responsible Person must be designated in writing and their name and address must appear on the product, its packaging, or an accompanying document. The Responsible Person’s role is to act as the contact point for EU authorities and consumers, hold and produce technical documentation (such as the Declaration of Conformity and risk assessments), and cooperate with market surveillance authorities. For Amazon and Etsy sellers, this means entering the Responsible Person’s details in the relevant marketplace fields and ensuring the same information is on the product label and packaging. Failure to comply can result in immediate removal of listings, customs holds, or financial penalties. The law is enforced at the EU border and by national authorities, with particular focus on high-risk categories such as toys, electronics, and cosmetics.

It is important to note that the Responsible Person is not the same as a legal adviser or Data Protection Officer (DPO). Their function is strictly limited to GPSR compliance, and they are not responsible for answering legal queries or handling GDPR matters unless specifically contracted for those services. Sellers must ensure that their Responsible Person is established in the EU and is willing to accept the regulatory obligations for up to ten years after the product is placed on the market.

How to Choose a GPSR Responsible Person Provider

Choosing the right GPSR Responsible Person provider is critical for non-EU sellers who want to maintain uninterrupted access to the EU market. The first step is to confirm that the provider is established in an EU Member State and can issue a written, verifiable designation accepted by both marketplaces and EU authorities. For example, REP27 — Europe Services, SE is based in the Czech Republic and provides a signed designation letter, a verifiable certificate with QR code, and label wording in multiple languages. Other providers, such as GPSRHub (UK-based), offer additional services like technical file creation and risk assessment, which may be useful for sellers who need help preparing documentation.

Consider the following factors when comparing providers:

• Activation Speed: REP27 issues designation within 24 hours; eugpsr.eu promises activation in 1–5 business days; EU Shield offers next-business-day activation.
• Scope of Service: Some providers, like AuraDPP, include ongoing technical documentation maintenance and communication with authorities, while others focus solely on the designation.
• Marketplace Support: Providers like GPSRHub explicitly support Amazon, Etsy, TikTok Shop, and own-store sellers, while others may specialize in certain platforms.
• Pricing Model: Annual flat fees (REP27, eugpsr.eu, GPSRHub) versus monthly billing (AuraDPP). Check if the price covers unlimited products or if there are per-SKU charges.
• Documentation Support: If you lack technical files or Declarations of Conformity, choose a provider that can assist with these (e.g., GPSRHub, AuraDPP). REP27 holds documentation but does not create it.

Always review the provider’s exclusions. REP27, for example, does not provide legal advice or compliance assessments. If you need only documentation, EUProof generates risk assessments and technical files but does not act as Responsible Person. For guidance only, Regonance provides updates and information but does not offer representation.

What the Price Really Includes

Understanding what is included in the published price is essential to avoid hidden costs and ensure full compliance. The core service of a GPSR Responsible Person is the written appointment, but the scope of what is included varies by provider:

• REP27 — Europe Services, SE: For €290–€890/year (excl. VAT), REP27 offers a signed designation letter, a verifiable certificate with QR code, label wording in eight languages, a request desk for forwarding authority and consumer inquiries within two business days, and storage of technical documentation for ten years. All plans cover unlimited products and marketplaces, with activation in 24 hours. REP27 does not create technical files or provide legal advice.
• GPSRHub: At £349/year, GPSRHub includes not just designation but also technical file creation, risk assessment (EN standards and REACH references), Declaration of Conformity, 10-year document storage, and support for marketplace onboarding (Amazon, Etsy, eBay, TikTok Shop, own store). This is suited for sellers who need help assembling their compliance documentation.
• AuraDPP: For €99/month, AuraDPP provides designation, communication with EU authorities, maintenance of technical documentation, and support for Declaration of Conformity. The monthly model may appeal to sellers with short-term needs or those wanting ongoing support.
• eugpsr.eu: At €199/year, this provider offers basic Responsible Person designation, activation in 1–5 days, and coverage across all 27 EU member states. Technical documentation support is not specified.
• EUProof: Price on request. Generates risk assessment, technical file, and Declaration of Conformity, but does not act as Responsible Person. Useful for sellers who already have a Responsible Person or only need documentation.
• EU Shield: Price on request. Offers next-business-day activation, flat fee, and coverage for all EU states as an Authorized Representative.
• Regonance: Price on request. Provides guidance and updates for Etsy sellers but does not offer formal representation.

Always check if the price includes all necessary elements for your product category and sales channels. Some providers may charge extra for technical documentation, per-SKU support, or urgent activation. VAT policies also vary; REP27 excludes VAT for non-EU customers.

Hidden Costs and Exclusions

While comparing providers, it is important to look beyond the headline price and understand what is not included or may incur additional charges. Here are some common exclusions and potential hidden costs:

• Legal Advice and DPO Services: REP27 does not provide legal advice, DPO services, or compliance assessments. Its role is limited to forwarding requests from authorities and consumers and holding documentation. Sellers needing legal representation or GDPR compliance must seek separate providers.
• Technical Documentation Creation: Some providers, like REP27, require you to supply your own technical file and Declaration of Conformity. GPSRHub and AuraDPP include this in their service, which may justify a higher price for sellers lacking in-house compliance resources.
• Per-SKU or Per-Product Fees: While REP27 covers unlimited products in all plans, some providers may charge per product or SKU, especially for technical documentation or label review. Always confirm this before signing up, especially if you have a large catalogue.
• VAT and Billing Policies: REP27 excludes VAT for non-EU customers and invoices EU customers with a valid VAT number under the reverse charge. Other providers may have different VAT policies, so check if the quoted price is final.
• Switching Providers: Changing your Responsible Person is a paperwork exercise, but some providers may charge a transition or renewal fee. REP27 charges only the renewal rate for switches from another provider, not the full first-year price.
• Marketplace-Specific Support: Not all providers support all marketplaces. If you sell on multiple platforms, ensure your provider’s designation is accepted everywhere you list.

To avoid disruption, always clarify with your provider what is included, what is excluded, and what the process is for adding products, updating details, or switching providers.

How Appointment Works: Step by Step

Appointing a GPSR Responsible Person is a structured process, but the exact steps and speed vary by provider. Here is a practical, step-by-step guide based on the offerings of REP27 and other leading providers:

1. Select a Provider: Compare published prices, included services, and activation times. For example, REP27 issues designation within 24 hours, while eugpsr.eu takes 1–5 business days.
2. Sign Up and Pay: Complete the provider’s online form and pay the annual or monthly fee. REP27, GPSRHub, and others offer online onboarding.
3. Receive Designation Documents: The provider issues a signed designation letter (with eIDAS electronic signature in REP27’s case), a verifiable certificate (often with QR code), and label wording in the required languages. These documents prove your compliance to marketplaces and authorities.
4. Update Marketplace and Product Details: Enter the Responsible Person’s name and EU address in the relevant fields on Amazon, Etsy, or other platforms. Print the same details on your product, packaging, or insert as required by Article 16. REP27 provides label wording templates for multiple markets.
5. Hold and Submit Technical Documentation: You must supply the Declaration of Conformity and technical file to your Responsible Person, who will hold these for ten years and produce them to authorities on request. Some providers help create these documents; others (like REP27) require you to provide them.
6. Ongoing Support: The Responsible Person acts as the contact point for EU authorities and forwards any requests or complaints to you. REP27 logs and forwards requests within two business days in eight languages.
7. Switching Providers: If changing Responsible Person, sign the new mandate before updating marketplace and label details. REP27 recommends overlapping the two appointments to avoid any compliance gap. Stock already printed with the previous details can usually be sold through; new production carries the new details.

This process ensures your products remain listed and compliant, minimizing the risk of enforcement action or sales disruption.

Risks and Fines for Non-Compliance

Non-compliance with GPSR Article 16 carries significant risks for non-EU sellers. The most immediate consequence is the removal of your product listings from Amazon, Etsy, TikTok Shop, or other EU marketplaces. Platforms enforce the Responsible Person requirement mechanically, with no appeal process for missing or invalid entries. Suppression of listings can lead to loss of sales, damaged rankings, and reputational harm.

At the border, customs authorities may hold or refuse entry to products lacking a valid Responsible Person designation. Even after a product is placed on the market, national market surveillance authorities can order withdrawals or recalls if compliance is not demonstrated. The financial penalties for non-compliance can be substantial, as seen in GDPR enforcement (e.g., Locatefamily.com fined EUR 525,000 for Article 27 GDPR non-compliance). Under GPSR, penalties are imposed at the national level and can vary, but the risk is real and increasing as authorities focus on high-risk categories like toys, childcare articles, electricals, and cosmetics.

Beyond fines and listing removals, sellers face commercial risks. European retailers and wholesale buyers may demand proof of Responsible Person designation and technical documentation before placing orders. Failure to provide these can result in lost business opportunities. Additionally, if an incident or safety complaint arises, the Responsible Person is the first point of contact for authorities, and lack of timely response can escalate enforcement actions.

To mitigate these risks, appoint a reputable Responsible Person, maintain up-to-date technical documentation, and ensure all product and marketplace details are accurate and current. Regularly review your provider’s status and be prepared to switch if service or responsiveness declines.