EU Responsible Person GPSR for non-EU Amazon sellers: services & prices 2026

• Mandatory appointment for non-EU sellers under GPSR Art. 16
• Prices from €224.95 one-off to €890/year (October 2026)
• Services include: EU address, request forwarding, documentation
• REP27: designation within 24h, verifiable certificate, multi-market
• Excludes: legal advice, DPO, compliance assessments
• Risks: listing suppression, fines, customs blocks

Updated 15 October 2026 · 4 sources checked

Providers compared

Prices as published on each provider's website on 15 October 2026, excluding VAT unless stated. Each row links to its source.

What the law requires: GPSR Art. 16 and Reg. (EU) 2019/1020

Regulation (EU) 2023/988 (General Product Safety Regulation, GPSR) and Regulation (EU) 2019/1020 require every non-EU seller placing consumer products on the European market to appoint an EU Responsible Person. The obligation arises from GPSR Art. 16: the Responsible Person must be established in the Union, formally designated by the seller, and accept specific tasks for at least ten years from the product’s placement on the market.

• The EU Responsible Person responds to authorities, keeps the declaration of conformity and technical documentation, and coordinates recalls or corrective actions.
• Amazon and other marketplaces enforce this requirement automatically: listings without a valid Responsible Person are suppressed across all EU marketplaces.
• Failure to appoint carries real risks: customs holds, recalls, fines, and reputational damage.
• The EU Responsible Person cannot be a simple forwarder, warehouse, or a company outside the EU (e.g. UK post-Brexit, Switzerland, Norway).

The regulation applies to all consumer products, with special focus on high-risk categories (toys, electronics, cosmetics, etc.).

How to choose a provider: practical criteria and decision matrix

Choosing the EU Responsible Person is strategic: this entity becomes the contact point between the non-EU seller, authorities, and EU consumers. Key criteria include:

• Technical expertise: the Responsible Person must understand and handle authority requests.
• Transparency of included services: some providers offer only formal designation, others include technical review, dashboard, or audit.
• Verifiable certificate: a certificate with QR code or public register simplifies checks by marketplaces and authorities.
• Platform compatibility: check the provider’s experience with Amazon, TikTok Shop, Shopify, or your channels.
• Billing model: annual (REP27) or one-off per country (EldrisAi, EaseCert); watch out for costs when adding products or markets.

Also consider how easy it is to switch providers: REP27 allows seamless transfer, with mandate and register updated in real time.

What the price really includes: pay attention to details and real comparison

Provider offers vary greatly in structure and included services. Here’s what the main ones cover:

• REP27 — Europe Services, SE: written designation, EU address for labels and Seller Central, forwarding authority and consumer requests within two business days, verifiable certificate with QR code, technical documentation kept for 10 years, multi-market coverage (Multi plan). Not included: legal advice, DPO, technical compliance assessments.
• EldrisAi OÜ: EU address for label, link with authorities, audit-ready certificates, central dashboard. One-off fee per country, so each new EU market incurs an extra cost.
• EaseCert GmbH: EU Responsible Person, GPSR compliance certificate, product-specific risk assessment, label and packaging review, traceability and technical documentation maintenance. One-off fee, differentiated by product risk.
• GPSR Audit: compliance audit, gap identification, registration and appointment services, ongoing listing and regulatory monitoring. Price on request, services aimed at those wanting continuous oversight.

Note: most providers do not include legal advice, recall management, or detailed technical responses. These are often excluded or only available on request.

Hidden costs and limits: what providers often don't tell you

Beyond the published price, there are several aspects to consider:

• Costs for adding products or markets: EldrisAi charges per country, while REP27 includes multi-market coverage in the Multi plan. EaseCert distinguishes between low and high-risk products, with different prices.
• Liability limitations: appointing a Responsible Person does not transfer the main legal responsibility from the non-EU seller. The provider acts as a contact and keeps documentation, but authorities can act directly against the seller.
• Termination and provider change timing: changing Responsible Person requires a well-planned transition. REP27 recommends signing the new mandate before ending the previous one, updating Seller Central and labels to avoid non-compliance periods.
• Excluded services: none of the listed providers offer legal advice, DPO services, or detailed technical responses as part of the standard package. REP27 forwards requests but does not answer them in substance.
• Documentation management: keeping technical documentation is included, but its preparation remains the seller’s responsibility, unless specific services are chosen (EaseCert).

Always check what’s included and ask for clarification about extra costs for audits, changes, or adding products or markets.

How the appointment works: step by step and practical checklist

1. Check if you sell consumer products in the EU: appointment is mandatory for all non-EU sellers placing consumer products on the EU market, even via marketplaces.
2. Identify who is the "manufacturer" under GPSR: if you sell own-brand products, modify them, or have them made to specification, you are considered the manufacturer and have all obligations.
3. Choose the most suitable provider and plan: consider price, included services, geographic coverage, and issuance times.
4. Fill in the appointment form and send the required documentation: usually company name, product details, and declaration of conformity are needed.
5. Receive the written designation and certificate: with REP27, designation arrives within 24 hours of payment and form submission.
6. Update data in Seller Central and on product labels: enter the Responsible Person’s name and address in the required fields and on packaging.
7. Keep technical documentation: the declaration of conformity and technical files must be available for ten years.
8. Monitor requests from authorities and consumers via the provider: the provider forwards requests, which must be handled promptly.

Checklist for today:
1. Check if you sell consumer products in the EU
2. Identify the manufacturer
3. Choose provider and plan
4. Fill out form and send documentation
5. Update Seller Central and packaging
6. Keep documentation
7. Monitor requests

Risks and penalties: what happens without an EU Responsible Person

Failure to appoint an EU Responsible Person brings immediate and serious risks:

• Listing suppression: Amazon and other marketplaces automatically block products without a valid Responsible Person.
• Customs block: customs authorities can stop shipments entering the EU if designation is missing.
• Legal action and fines: violating the appointment obligation is punishable under national law and may result in fines, mandatory recalls, and reputational damage.
• Recalls and market withdrawals: in case of safety issues, the Responsible Person coordinates communications, but main liability remains with the seller.

Authorities can request technical documentation and proof of designation at any time. Public registers (like REP27’s) make verification immediate. Lack of response or invalid designation exposes you to blocks and even retroactive penalties.

Real scenarios: which obligation applies and the simplest solution

• Amazon USA seller: A US-based company selling own-brand products on Amazon.de and Amazon.fr must appoint an EU Responsible Person GPSR. They must update Seller Central with the chosen provider’s details and print the EU address on labels and packaging. If they collect EU customer personal data (e.g. via their own site or landing page), a GDPR Art. 27 representative is also needed. REP27’s Multi plan covers both needs.
• Amazon China seller: A Chinese seller exporting electronics to Europe via Amazon must appoint an EU Responsible Person, ensure labels are multilingual, and have technical documentation ready for customs or authority checks. The designation must be updated in Seller Central before shipping.
• UK online shop: An e-commerce based in the UK shipping directly to EU consumers after Brexit must appoint an EU Responsible Person GPSR. If selling only in the UK or USA, there’s no obligation. For EU sales, site, packaging, and documentation must be updated.

In all scenarios, choosing a provider with fast issuance and a verifiable certificate reduces the risk of interruptions and disputes.

What providers usually don’t say: limits, exclusions, timing

Many providers advertise only the formal designation, but there are often overlooked aspects:

• Main responsibility remains with the seller: the EU Responsible Person does not answer for damages or non-compliance, but facilitates communication and document retention.
• Excluded services: legal advice, recall management, detailed technical responses, DPO and in-depth audits are generally excluded or only available on request.
• Termination timing: switching providers must be managed seamlessly. REP27 suggests signing the new mandate before ending the previous one and updates the register in real time.
• Extra costs: adding products, markets, or extra services may incur costs not immediately visible. Always check provider transparency.
• Validity of appointment: the appointment must be formalized in writing and verifiable. A simple address on the label is not enough: a signed mandate and ideally a public register are required.

These details make the difference in case of checks or disputes.