EU Responsible Person Services for Amazon Sellers: Providers & 2026 Prices

• EU Responsible Person is mandatory for non-EU Amazon sellers (GPSR Art. 16)
• Providers: REP27, GPSRHub, AuraDPP, Garay Quality (see table for details)
• Verified prices: €99/month to €890/year (as of October 2026)
• Services include designation, address for labels, technical documentation holding
• Not all sellers need this: B2B-only and EU-based sellers are exempt

Updated 17 October 2026 · 6 sources checked

Providers compared

Prices as published on each provider's website on 17 October 2026, excluding VAT unless stated. Each row links to its source.

What the Law Requires: EU Responsible Person for Amazon Sellers

Regulation (EU) 2023/988 (GPSR) is the new legal backbone for product safety in Europe, replacing the General Product Safety Directive. For Amazon sellers, the most critical requirement is Article 16: any non-EU manufacturer or seller placing consumer products on the EU market must appoint an EU Responsible Person (RP). This applies to all consumer products, including electronics, toys, homeware, and apparel, sold directly or through platforms like Amazon.

• Article 16: Mandates the appointment of an EU-based RP, who acts as the official contact for EU authorities and consumers.
• Article 19: Requires the RP’s name, postal address, and electronic address to be provided in distance sales, including Amazon listings, product pages, and order confirmations.
• Article 22(9): Obligates online marketplaces (like Amazon) to collect and display the RP’s details in their seller onboarding and product listing forms.
• Article 23: The RP must maintain technical documentation (such as the Declaration of Conformity and risk assessment) and cooperate with EU market surveillance authorities for at least 10 years after the product is placed on the market.

Failure to comply can result in product delisting, customs holds, or regulatory fines. Amazon enforces these requirements strictly: if the Responsible Person field is blank or unverifiable, listings may be suppressed without notice. The law applies to all non-EU sellers offering consumer products to EU consumers, regardless of sales volume or business size.

It is important to note that B2B-only sellers, EU-based manufacturers, and service providers with no physical goods (such as SaaS) do not require an EU Responsible Person under GPSR.

How to Choose an EU Responsible Person Provider: What Really Matters

Choosing the right EU Responsible Person provider is not just about price. It’s about compliance, speed, transparency, and support. Here’s what to look for and how the main providers compare:

• Speed of Appointment: REP27 issues designations within 24 hours, which is crucial if your Amazon listings are at risk of suppression. Other providers’ timelines may vary and are not always published.
• Scope of Service: Check if the provider includes all necessary documentation, multi-language support, and a request desk for forwarding authority and consumer requests. For example, REP27 includes Article 13/14 privacy notice wording in 8 languages and a verifiable certificate with QR code.
• Verification and Proof: A public certificate or register (as offered by REP27) makes it easy to prove your appointment to Amazon, customs, or authorities. This can prevent unnecessary delisting or delays.
• Technical Support: GPSRHub includes technical file creation and risk assessment, which can be valuable if you lack in-house compliance expertise. AuraDPP and Garay Quality offer documentation support and tailored solutions, but details may require direct inquiry.
• Price Model: Consider whether the provider charges per product, per SKU, or offers unlimited coverage. REP27’s plans cover unlimited products for a single annual fee. AuraDPP uses a monthly subscription, which may suit sellers with seasonal or short-term needs. Garay Quality’s pricing is on request and may be best for those needing bespoke compliance analysis.

Always confirm what is included in writing before you appoint a provider, especially if your catalogue covers high-risk categories (toys, electronics, etc.).

What the Price Really Includes (and Hidden Costs to Watch For)

EU Responsible Person services vary widely in what their published price covers. Here’s how the main providers structure their fees and what to watch for:

• REP27: Charges €290/year (base), €490/year (standard), or €890/year (multi), excluding VAT. All plans include unlimited products, a signed designation, verifiable certificate, request desk, and multi-language privacy wording. There are no per-product or per-SKU fees, and switching from another provider costs the renewal price, not the first-year price. No legal advice or DPO services are included.
• GPSRHub: Charges £349/year (price verified on their site). Includes designation, technical file creation, risk assessment, Declaration of Conformity, 10-year document storage, authority request handling, and marketplace listing support. Details on extra fees are not published; confirm before signing.
• AuraDPP: Charges €99/month, which may suit sellers with fluctuating or seasonal sales. Includes designation, authority communication, technical documentation maintenance, and Declaration of Conformity support. Extra fees are not published.
• Garay Quality: Price is on request. Service includes designation, compliance analysis, tailored solutions, and handling of compliance alerts and authority requests. Details on extra fees and scope are not published.

Hidden costs to check for:

• Per-product or per-SKU fees (REP27 does not charge these; others may—always confirm in writing).
• Charges for document updates, authority responses, or additional support.
• Notice periods for termination or switching providers.
• Liability limitations: the Responsible Person is a contact point, not a legal shield.

Always ask for a breakdown of what is included, what is not, and any possible extra charges before you sign up, especially if you have a large or complex catalogue.

How Appointment Works: Step-by-Step Guidance for Amazon Sellers

Appointing an EU Responsible Person is a legal process with practical steps. Here’s how it works in detail, based on provider practices and legal requirements:

1. Confirm Applicability: Ensure your business is outside the EU and you are selling consumer products to EU consumers. B2B-only sellers and EU-based manufacturers do not need an RP.
2. Choose a Provider: Review the table above and select a provider that fits your needs for speed, documentation, and support.
3. Prepare Technical Documentation: Gather your Declaration of Conformity, risk assessment, and supporting documents. Some providers (e.g., GPSRHub) help create these; others (e.g., REP27) expect you to have them ready.
4. Sign the Mandate: Complete the provider’s onboarding form and sign the written mandate (designation) as required by Article 16(3). REP27 issues designations within 24 hours of payment and form completion.
5. Receive EU Address and Certificate: The provider gives you their EU address and, where applicable, a verifiable certificate or QR code to prove your appointment.
6. Update Amazon Seller Central and Product Labels: Enter the Responsible Person details in Amazon’s Seller Central and update your product labels and packaging. Article 16 and 19 require these details to be visible both online and on the physical product.
7. Provider Holds Documentation: The provider holds your technical documentation and is the contact point for EU authorities and consumers. All requests are logged and forwarded to you (REP27 does this within two business days).
8. Monitor and Respond: Stay alert for authority or consumer requests forwarded by your provider. You remain responsible for compliance and must respond as required.
9. Switching Providers: If changing providers, sign the new mandate before terminating the old one to avoid a compliance gap. REP27 allows switching at the renewal price if coming from another provider.

Following these steps ensures you remain compliant and avoid listing suppression or customs issues.

Risks, Fines, and What Happens If You Skip It

Failing to appoint an EU Responsible Person exposes non-EU Amazon sellers to significant risks:

• Amazon Enforcement: Amazon requires the Responsible Person field to be completed for non-EU sellers. Listings can be suppressed automatically if the field is blank, unverifiable, or the provider is not established in the EU.
• Customs Holds and Product Withdrawal: Products without a valid RP may be held at EU customs or withdrawn from the market by national authorities. This can result in lost sales, destroyed inventory, or costly recalls.
• Regulatory Fines: Under Article 83(4)(a) GDPR (for data, not products), failure to appoint a required EU representative can result in fines up to €10 million or 2% of worldwide turnover. Under GPSR, enforcement is national, and fines or penalties vary by country.
• Documentation Failures: The RP must hold technical documentation for 10 years. If this is missing or incomplete, authorities may take enforcement action, including product bans or public safety alerts.

These risks are not theoretical: enforcement actions have already occurred, including product delisting and customs seizures. The Responsible Person is a legal requirement, not a formality, and Amazon’s systems are designed to enforce it strictly.

Note that the Responsible Person is not a shield from liability. The seller remains responsible for product safety and compliance. The RP acts as a contact point and documentation holder, not as a legal representative or insurer.

Decision Matrix: Do You Need an EU Responsible Person?

Always check your specific situation. For example, if you sell both B2B and B2C, you must comply for the B2C part. If in doubt, consult a compliance expert (not included in standard RP services).

Checklist: How to Appoint an EU Responsible Person Today

1. Verify your company is outside the EU and sells consumer products to EU consumers.
2. Review the providers in the table above and select one that matches your needs for speed, documentation, and support.
3. Gather your technical documentation (Declaration of Conformity, risk assessment, etc.).
4. Complete the provider’s onboarding form and sign the written mandate (designation).
5. Receive the provider’s EU address and, if available, a verifiable certificate or QR code.
6. Update your Amazon Seller Central account and product labels/packaging with the Responsible Person’s details.
7. Ensure the Responsible Person’s details are also included in your online listings and order confirmations (Article 19, 22(9)).
8. Keep your technical documentation up to date and available for at least 10 years.
9. Monitor for authority or consumer requests forwarded by your provider and respond promptly.
10. If switching providers, sign the new mandate before terminating the old one to avoid a compliance gap.

Following this checklist will help ensure continuous compliance and avoid costly enforcement actions.

What Providers Usually Do Not Say: Exclusions, Notice, and Limits

• Legal Advice Not Included: None of the listed providers (including REP27) offer legal advice, DPO services, or compliance assessments as part of their standard Responsible Person service. You are responsible for your own compliance strategy.
• Forwarding, Not Responding: The Responsible Person forwards authority and consumer requests to you but does not answer on the merits. You must handle the substance of any inquiry or investigation.
• Liability is Limited: The Responsible Person is a contact point and documentation holder, not a legal shield or insurer. The seller remains fully liable for product safety and compliance.
• Notice Periods and Switching: Some providers may require notice for termination or switching. REP27 allows switching at the renewal price if coming from another provider, provided the file already exists. Always check terms before switching.
• Possible Extra Fees: Some providers may charge extra for document updates, authority responses, or per-SKU support. REP27 does not charge per-product fees, but always confirm with your provider.

Ask for a clear, written summary of what is included, what is not, and any additional costs before signing up. This is especially important if you have a large catalogue or expect frequent regulatory interactions.

Three Realistic Scenarios: Who Needs What and Why

• Scenario 1: US SaaS Company with No Physical Goods
  A US-based SaaS company selling only digital services to EU customers does not need an EU Responsible Person under GPSR, as the regulation applies only to physical consumer products. However, it may need an EU GDPR representative for data protection (see our GDPR guides).
• Scenario 2: Chinese Amazon Seller Shipping Toys to EU
  A Chinese manufacturer selling toys on Amazon to EU consumers must appoint an EU Responsible Person under GPSR Article 16. The RP’s details must be printed on the product, packaging, and included in Amazon listings. The seller must also maintain technical documentation (Declaration of Conformity, risk assessment) for 10 years. REP27, GPSRHub, AuraDPP, or Garay Quality can provide this service.
• Scenario 3: UK Online Shop Selling Only to EU Businesses
  A UK-based online shop selling only to EU businesses (B2B) does not need an EU Responsible Person under GPSR. If the shop begins selling to EU consumers (B2C), the obligation applies immediately. The simplest compliant route is to appoint a provider, update all listings and packaging, and maintain documentation as required.

These scenarios illustrate the importance of understanding your sales channels and customer base before appointing a Responsible Person.