Best Responsible Person GPSR UK Provider for Non-UK Sellers on Amazon eBay

• Appointment of Responsible Person mandatory for non-UK sellers on Amazon/eBay UK
• REP27 — Europe Services, SE covers only the EU, not the UK
• Prices and services vary: always check what is included
• Some providers offer combined EU+UK packages
• Failure to appoint can lead to listing blocks and penalties
• Always check terms and exclusions of each provider

Updated 20 October 2026 · 5 sources checked

Providers compared

Prices as published on each provider's website on 20 October 2026, excluding VAT unless stated. Each row links to its source.

Legal Requirements: GPSR and Responsible Person in UK and EU

The General Product Safety Regulations (GPSR) in the UK and Regulation (EU) 2023/988 (GPSR) in the European Union require appointing a local Responsible Person to ensure the safety of consumer products sold to consumers. This applies to all manufacturers and importers without a registered office in the UK or EU respectively, selling via marketplaces like Amazon, eBay, TikTok Shop, Shopify, and other direct channels.

• Article 16 GPSR EU: Requires appointing a Responsible Person established in the EU for all consumer products imported from third countries. The Responsible Person is the contact point for authorities, manages technical documentation, declarations of conformity, and responds to safety requests.
• GPSR UK: Imposes the same role for products imported from outside the UK, with similar responsibilities: being reachable by authorities, keeping technical documentation for 10 years, responding to requests and incidents, and ensuring safety information is available in English.

Failure to appoint carries real risks: listing blocks on Amazon/eBay, customs holds, fines, and product recalls. In the EU, failure to appoint the GDPR representative can lead to fines up to EUR 10 million or 2% of global turnover (Art. 83(4)(a) GDPR), and authorities may apply similar logic for the GPSR Responsible Person.

Marketplaces have automated verification: without a valid Responsible Person, listings are suspended or not published. For non-EU and non-UK sellers, appointment is a technical and legal prerequisite to operate.

How to Choose the Right Provider: Practical Criteria and Real Comparison

Choosing the right provider depends on several practical and strategic factors. Key criteria include:

• Geographic coverage: Do you need only EU, only UK, or both? Some providers offer combined services, others only one jurisdiction.
• Price: Some offer annual fees, others one-time. Watch out for costs per additional product or extra services.
• Included services: Formal designation is just the start. Check if handling authority requests, 10-year technical documentation storage, preparation of declaration of conformity, marketplace support, and safety information translation are included.
• Issuance time: Providers issuing designation within 24 hours help avoid sales interruptions.
• Experience and transparency: Providers with verifiable certificates, multilingual desks, and clear processes are preferable.

Below is a table summarizing included, excluded, or extra-cost services per provider (where known):

Always compare contractual terms and ask for clarifications on liability limits, update fees, or early termination costs.

What the Price Really Includes: Services, Limits, and Additional Costs

The published price from each provider may include only the formal designation or a full service package. Check for:

• Formal designation: All providers offer official appointment as Responsible Person, required by marketplaces and authorities.
• Verifiable certificate: REP27, for example, provides a certificate with QR code and public verification, useful to prove appointment validity to marketplaces and authorities.
• Request handling: A desk receiving and forwarding consumer and authority requests is essential for practical compliance. REP27 guarantees forwarding within one business day; EUUK Compliance and GPSRHub declare similar services.
• Technical documentation: Keeping the declaration of conformity and technical file for 10 years is legally required. GPSRHub specifies creation and storage of documentation; REP27 holds and produces it on request.
• Marketplace support: Some providers (EUUK Compliance, GPSRHub) declare specific support for Amazon, eBay, Shopify, TikTok Shop.
• Translations and multilingual: REP27 offers privacy and safety wording in 8 languages, useful for sellers in multiple EU countries.

Extra costs: Often not published. May include:

• Additional products/families
• Document updates
• Handling complex requests
• Renewals or early termination

Always request a detailed list of what is included and any extra fees before signing.

Hidden Costs, Limits, and Contractual Conditions

Many providers do not publish details on extra costs, liability limits, or termination conditions. Check before choosing:

• Costs per additional product or family: Some providers charge fees per product category covered.
• Update costs: Changes to documentation, label changes, or authority-required updates may be chargeable.
• Liability limits: Providers often limit contractual liability. Always ask to see general terms.
• Termination notice: If changing providers, check timing and procedures to avoid uncovered periods.
• Documentation transfer: When switching providers, ensure technical documentation transfers without interruption.

Practical example: REP27 advises signing the new appointment before ending the previous one to avoid uncovered periods. The public register shows expiry and start dates of appointments.

Summary table of possible costs and limits (where known):

Step-by-Step Appointment Process: Practical Guide

1. Identify jurisdiction: Check if you sell in the EU, UK, or both. Selling on Amazon/eBay UK requires a UK Responsible Person; selling in the EU requires an EU Responsible Person.
2. Choose provider: Consult price and service tables. For both areas, consider combined providers like Eldris or EUUK Compliance.
3. Prepare documentation: Prepare declaration of conformity and technical file for each product/family as legally required.
4. Fill appointment form: Provide requested data (company info, products, sales markets) to the provider.
5. Receive designation: Most providers issue appointment within 24 hours of receiving documentation and payment.
6. Update marketplace data: Enter Responsible Person data in Amazon, eBay, TikTok Shop, etc. account fields.
7. Update labels: Print Responsible Person data on labels, packaging, and inserts as required. For already printed stock, over-labeling is often accepted.
8. Keep documentation: Maintain technical documentation and declaration of conformity for at least 10 years.
9. Handle requests: Respond promptly to authority and consumer requests forwarded by the provider.
10. If changing provider: Sign new appointment first, update data everywhere, then terminate previous appointment to avoid gaps.

Risks, Penalties, and Consequences of Non-Compliance

Failing to appoint a Responsible Person carries real commercial and legal risks and penalties:

• Listing block or removal: Amazon, eBay, and other marketplaces automatically suspend offers without a valid Responsible Person.
• Customs holds: Customs authorities may block or reject shipments lacking a Responsible Person or complete documentation.
• Administrative fines: In the EU, failing to appoint the GDPR representative can lead to fines up to EUR 10 million or 2% of global turnover (Art. 83(4)(a) GDPR). Authorities may apply similar rules for GPSR Responsible Person.
• Product recalls: In case of incidents or non-compliance, authorities may order product withdrawal or recall.
• Reputational damage: Listing suspensions or public recalls can harm brand reputation and consumer trust.

Authorities and marketplaces regularly verify appointment validity and technical documentation presence. Compliance is not just a formal obligation but a condition to operate without interruptions and risks.

Decision Matrix: Who Needs the Service? (EU/UK, B2B/B2C, Marketplaces)

In summary, appointment is mandatory for anyone selling consumer products to final consumers in the EU or UK, regardless of sales channel. Not required for digital services, SaaS, or exclusively B2B sales.

Compliance Checklist Today: Concrete Actions

1. Check if you sell consumer products to consumers in the EU or UK (including via marketplaces).
2. Identify if you are manufacturer, importer, distributor, or reseller. Responsibilities vary.
3. Choose a provider covering the needed jurisdiction(s) (EU, UK, or both).
4. Prepare technical documentation and declaration of conformity for each product/family.
5. Formally appoint the Responsible Person and obtain written designation.
6. Update Responsible Person data in your marketplace accounts (Amazon, eBay, etc.).
7. Add Responsible Person data on labels, packaging, and inserts as required by law.
8. Keep all documentation for at least 10 years from market placement date.
9. Respond promptly to authority and consumer requests forwarded by the provider.
10. If changing provider, ensure no uncovered periods and transfer all documentation.

What Providers Usually Don’t Say: Exclusions, Limits, and Hidden Details

• Many low-cost services do not include handling authority requests or preparing technical documentation: they offer only formal designation.
• Some charge fees per product/family type or for updates required by authorities or marketplaces.
• UK coverage is not always included in EU services and vice versa: always verify if the provider covers both areas if needed.
• Provider liability is often contractually limited and does not cover indirect damages or high compensation claims.
• Termination notice periods vary: changing provider without respecting timing can leave products uncovered, risking listing blocks.
• Technical documentation remains the responsibility of manufacturer/importer: the provider stores it but does not always create it.

Always ask for a copy of general terms and a detailed list of included and excluded services.

Practical Scenarios: Real Cases and Simple Solutions

• USA seller on Amazon UK: A US company selling consumer products on Amazon UK must appoint a Responsible Person based in the UK. They can choose a provider like Eldris or EUUK Compliance offering UK coverage, update data in Seller Central and on labels. Failure to appoint leads to listing suspension and customs risks.
• Chinese seller on Amazon DE and UK: A Chinese manufacturer selling in Germany (EU) and UK must appoint two Responsible Persons: one in the EU and one in the UK. They can choose a combined provider like Eldris or EUUK Compliance to simplify management. They must update data on both marketplaces and labels. Technical documentation must be kept for 10 years.
• UK shop selling only B2B in EU: A UK online shop selling exclusively to business customers in the EU does not need to appoint a Responsible Person, since the obligation applies only to sales to final consumers. If they start selling to private customers, the obligation applies immediately.