Cheapest UK Responsible Person Services for Amazon Sellers (2026)

• Aventen offers UK Responsible Person at £99/month (up to 10 ASINs).
• Westwood Sourcing is the lowest for EU Responsible Person at EUR 150/year.
• REP27 — Europe Services, SE covers all EEA countries from EUR 290/year.
• Some providers charge per product or for extra services.
• UK and EU Responsible Person roles are legally distinct.
• Non-UK sellers must appoint a UK Responsible Person to sell on Amazon UK.

Updated 18 October 2026 · 11 sources checked

Providers compared

Prices as published on each provider's website on 18 October 2026, excluding VAT unless stated. Each row links to its source.

What the Law Requires for Amazon Sellers (GPSR & UK RP)

For Amazon sellers, understanding the legal requirements for Responsible Person (RP) appointments is crucial to avoid costly disruptions and fines. Under the General Product Safety Regulation (EU) 2023/988, any non-EU business selling consumer products into the EU must appoint an EU-based Responsible Person (Art. 16). This person or company must be named on the product, packaging, or accompanying documents and is responsible for holding technical documentation, cooperating with authorities, and acting as a contact point for safety issues. Failure to comply can result in Amazon removing listings, customs blocking shipments, and fines from EU authorities.

In the UK, the requirements are similar but governed by the Product Safety and Metrology framework. Non-UK manufacturers or importers selling to the UK must appoint a UK Responsible Person. Without this, Amazon will suspend listings and products cannot legally enter the UK market (source).

• EU GPSR Article 16: Requires a Responsible Person established in the EU, identified on the label, holding documentation, and cooperating with market surveillance authorities.
• UK: Requires a UK-based Responsible Person for all non-UK manufacturers/importers selling to the UK market.

Both the EU and UK RP must be able to present the declaration of conformity and technical file to authorities on request and assist with recalls or corrective actions if necessary. The obligations are ongoing: documentation must be held for up to ten years after the last product is sold. These requirements apply regardless of whether you sell via Amazon, your own online store, or other marketplaces such as Etsy or eBay.

For sellers using Amazon FBA or similar fulfillment services, Amazon will not act as your Responsible Person. You must appoint a third-party RP and keep your marketplace records and product labels up to date to avoid enforcement actions.

How to Choose a Responsible Person Provider

Choosing the right Responsible Person provider is not just about finding the lowest price. Amazon sellers need to consider several practical factors that affect compliance, operational continuity, and cost. Start by confirming whether you need an EU RP, a UK RP, or both, depending on where your products are sold. Next, check if the provider covers all the countries you need—some only serve the EU, others only the UK, and a few offer both.

Key criteria include:

• Price structure: Some providers charge per product, per product family, or per request. For example, Aventen offers UK RP for up to 10 ASINs at £99/month, while REP27 covers unlimited products per plan for the EU/EEA.
• What’s included: Look for details such as designation letters, certificates, document storage, request handling, and language coverage. Not all providers include these in the base price.
• Speed of appointment: REP27 issues designations within 24 hours. Others may take longer, which can delay your listings.
• Support and communication: Consider whether the provider offers a dedicated request desk, multilingual support, and clear procedures for handling authority or consumer requests.
• Switching and termination: Check if there are notice periods, handover processes, or extra fees for switching providers. REP27, for example, allows seamless switching with documented handover.

Below is a comparison of what is included, not included, or charged extra by each provider ("On request" means the information is not published):

Always request a full service agreement and fee schedule before signing. Some sellers may benefit from a provider that combines both EU and UK RP services, but always confirm the legal validity and practical support for each jurisdiction.

What the Price Really Includes

Published prices for Responsible Person services can be misleading if you do not check the fine print. For example, Aventen’s £99/month covers up to 10 ASINs, but additional products may incur extra fees. REP27’s EUR 290–890/year covers unlimited products and includes a designation letter, certificate, multilingual privacy wording, and a request desk, but does not include acting as a Swiss representative. Westwood Sourcing’s EUR 150/year is for basic EU RP, but further details on included services are only available on request.

Other providers, such as EAS Project, charge EUR 199/year for a single product type. If you sell multiple types of products, your total cost may increase. AuraDPP’s €99/month Starter plan is for low-risk products and includes document handling and authority communications, but higher-risk products are priced higher.

Some providers charge a one-off setup fee (Eldris: GBP 195, EaseCert: EUR 400), which may appeal to sellers with a small, unchanging product catalog. However, ongoing support, document updates, or urgent requests may attract additional fees.

Always clarify:

• How many products or ASINs are included in the base price?
• Are designation letters, certificates, and document storage included?
• Is support for authority or consumer requests included or billed separately?
• Are there extra costs for urgent updates, switching, or additional product types?

For Amazon sellers, it is critical to ensure that your Responsible Person can provide all required documentation and respond promptly to authority requests. A low price is only valuable if it covers all your compliance needs without hidden costs.

Hidden Costs and Exclusions

Responsible Person providers often advertise a headline price, but the actual cost can be higher due to hidden fees and exclusions. Common hidden costs include:

• Per-product or per-ASIN fees: Some providers limit the number of products covered in the base price. For example, Aventen’s £99/month covers up to 10 ASINs; extra ASINs may cost more.
• Per-request or urgent service fees: Handling urgent authority requests or document updates may be billed separately.
• Document storage or retrieval fees: Not all providers include ongoing document storage or easy retrieval in the base price.
• Switching and termination fees: Some providers require notice periods or charge for transitioning to another RP. REP27 allows for seamless switching with documented handover, but not all providers do.
• Liability limits: Most contracts limit the provider’s liability for non-compliance, and you may remain responsible for fines or enforcement actions.
• Geographic coverage: Some providers only cover certain EU countries or the UK, so check if your markets are included.

Always request a detailed service agreement and fee schedule. Ask specifically about:

• What happens if you add more products or expand to new markets?
• How quickly the provider responds to authority or consumer requests?
• What happens if you need to switch providers?
• Whether the provider will assist with product recalls or corrective actions?

Understanding these exclusions and potential extra costs helps you avoid compliance gaps and unexpected expenses that can disrupt your Amazon business.

How Appointment Works: Step by Step

Appointing a Responsible Person is a structured process, but missing a step can lead to compliance gaps or listing suspensions. Here is a practical, step-by-step guide for Amazon sellers:

1. Identify your needs: Determine if you need an EU RP, a UK RP, or both, based on where you sell.
2. Compare providers: Use published prices and service details to shortlist providers that match your coverage and product needs.
3. Request a contract: Ask for a written service agreement that specifies what is included, excluded, and any extra fees.
4. Sign the mandate: Complete the provider’s onboarding process and sign the legal mandate or service agreement.
5. Pay the fee: Make payment as required. Some providers offer one-off fees, others charge annually or monthly.
6. Receive designation documents: The provider issues a designation letter and certificate (REP27 does this within 24 hours), which you will need for Amazon Seller Central and product labeling.
7. Update Amazon and labels: Enter the Responsible Person’s details in Seller Central and update your product labels and packaging as required by law.
8. Send technical documentation: Provide your declaration of conformity and technical file to the RP for record-keeping and authority requests.
9. Maintain compliance: Keep all records, certificates, and correspondence for audits or customs checks. Respond promptly to any requests forwarded by your RP.

Decision matrix for sellers:

Switching providers? Always sign the new mandate before terminating the old one to avoid a compliance gap. Update all product labels and Amazon records promptly.

Risks, Fines, and Enforcement

Failing to appoint a Responsible Person exposes Amazon sellers to significant risks. Under EU GPSR Article 16 and the UK Product Safety and Metrology framework, non-compliance can result in:

• Amazon listing removal: Amazon will suspend or remove listings that lack a valid Responsible Person, blocking sales and cash flow.
• Customs holds: Shipments without compliant labeling may be blocked at the border, causing delays and potential loss of goods.
• Fines: EU authorities can impose fines for non-compliance. For example, under GDPR Article 27 (a related but distinct regime), fines can reach EUR 10 million or 2% of annual turnover. GPSR fines are determined nationally but can be substantial.
• Product recalls and corrective actions: The Responsible Person must cooperate with authorities in recalls or safety investigations. Failure to do so can increase penalties and damage your reputation.
• Loss of market access: Persistent non-compliance can result in a ban from selling on Amazon or other marketplaces in the EU or UK.

Practical tips to avoid enforcement:

• Keep all Responsible Person details and documentation up to date in Amazon Seller Central and on product labels.
• Respond quickly to any authority or consumer requests forwarded by your RP.
• Maintain all technical documentation for at least ten years after the last product is sold.
• If you change providers, ensure there is no gap in coverage and update all records immediately.

Enforcement is increasingly automated—Amazon and customs authorities use data fields and label scans to verify compliance. Do not rely on manual checks or hope for leniency; proactive compliance is essential to protect your business.

What Providers Usually Do Not Say

Many Responsible Person providers do not advertise certain limitations or extra costs that can affect your compliance and budget. Here are some common omissions:

• Per-product or per-family fees: Some low headline prices only cover a limited number of products or product families. Adding more can increase your costs substantially.
• Notice periods and switching: Providers rarely specify how much notice is required to terminate or switch services. A gap in coverage can leave your products non-compliant.
• Liability limitations: Most contracts limit the provider’s liability, meaning you bear the risk of fines or enforcement actions if something goes wrong.
• Geographic exclusions: Some providers do not cover all EU/EEA countries or the UK, which can leave you exposed if you expand your sales.
• Service exclusions: Not all providers include document storage, urgent request handling, or multilingual support in the base price.
• Marketplace-specific support: Some providers may not be experienced with Amazon’s requirements or Seller Central processes, which can delay your listings.

Always ask for a full contract and fee schedule, and clarify all inclusions, exclusions, and support terms before signing. If you are switching providers, confirm the process for transferring documentation and updating Amazon records to avoid compliance gaps.

Three Realistic Scenarios

1. US SaaS company selling only digital services: Does not need a Responsible Person under GPSR, as there are no physical products. However, if the company processes EU or UK customer data, it may need a GDPR Article 27 representative (see our GDPR guides for details).
2. Chinese Amazon seller shipping toys to EU and UK: Needs both an EU Responsible Person (e.g., Westwood Sourcing or REP27) and a UK Responsible Person (e.g., Aventen). The seller must update Amazon Seller Central and all product labels/packaging with the RP details for each market. Technical documentation (declaration of conformity, test reports) must be provided to each RP. Failure to comply can result in listing removal or customs holds, especially for high-risk categories like toys.
3. UK online shop selling to EU consumers: Needs an EU Responsible Person for all products placed on the EU market. REP27 or Westwood Sourcing are options. The shop must update product labels and online listings with the EU RP details. No UK RP is needed if the business is based in the UK and only sells domestically, but as soon as EU sales begin, an EU RP is mandatory.

These scenarios show that the need for a Responsible Person depends on product type, sales channel, and geography. Always assess your obligations before launching or expanding into new markets.

Checklist: How to Appoint a Responsible Person Today

1. Identify where you sell (EU, UK, or both).
2. Choose a provider with published prices and coverage for your products and markets.
3. Request a full contract and fee schedule, checking for all inclusions and exclusions.
4. Sign the mandate and pay the required fee (monthly, yearly, or one-off).
5. Receive designation documents (letter, certificate, address) from your provider.
6. Update your Amazon Seller Central and product labels/packaging with the Responsible Person’s details.
7. Send your declaration of conformity and technical file to the Responsible Person for record-keeping.
8. Maintain all records, certificates, and correspondence for at least ten years after the last product is sold.
9. If switching providers, sign the new mandate before terminating the old one and update all records and labels promptly.
10. Regularly review your Responsible Person arrangements as you add products or expand to new markets.

Following this checklist will help you stay compliant and avoid costly enforcement actions or sales interruptions on Amazon and other marketplaces.