Responsible Person Services for eBay UK Sellers: Providers & 2026 Prices

• Non-EU/UK eBay sellers must appoint a Responsible Person for GPSR compliance.
• REP27 — Europe Services, SE provides EU Responsible Person services from €290/year.
• Other providers include Eldris, Westwood Sourcing, EAS Project, GPSRHub, AuraDPP, and more.
• Services typically include designation, address, documentation, and request handling.
• Failure to comply can result in product delisting, fines, or market bans.
• Providers differ in included services, extra fees, and support for marketplaces.

Updated 17 October 2026 · 11 sources checked

Providers compared

Prices as published on each provider's website on 17 October 2026, excluding VAT unless stated. Each row links to its source.

What the Law Requires: GPSR Article 16 and eBay UK

For eBay UK sellers based outside the EU or UK, compliance with product safety law is not optional. Article 16 of the EU General Product Safety Regulation (GPSR, Regulation (EU) 2023/988) requires non-EU companies to appoint an EU Responsible Person when placing consumer products on the EU market. This person acts as the official contact for authorities, holds technical documentation, and coordinates on safety issues. For UK sales, a UK-based Responsible Person is required under the UK's own General Product Safety Regulation framework. The Responsible Person’s name, address, and contact details must be visible on product listings, packaging, and accompanying documentation (Article 9, GPSR). eBay enforces this by requiring non-EU sellers to provide these details before listings can go live. Failure to comply can result in product seizure, market bans, significant fines, or removal of eBay listings. The GPSR applies to all consumer products, regardless of the seller’s location, and is enforced nationally across the EU. Appointing a Responsible Person is a legal obligation for non-EU/UK sellers, not a formality.

• Included / Not Included / Extra Fees Table

Providers differ in what is included. For example, REP27 covers unlimited products and provides a verifiable certificate, while others may limit the number of product types or charge extra for technical file review. Always check the provider’s full offer before signing up.

How to Choose a Responsible Person Provider

Choosing the right Responsible Person provider is essential for compliance and business continuity on eBay UK and EU marketplaces. Consider these criteria:

• Published Price: Is the cost clear and verified? Some providers charge annually, others a one-off or monthly fee. For example, REP27 starts at EUR 290/year, while AuraDPP charges €99/month.
• Scope of Service: Does the provider include designation, documentation storage, request handling, and support for multiple products or product families? REP27 covers unlimited products, while EAS Project’s base plan is for one product type.
• Marketplace Support: Does the provider have experience with eBay, Amazon, Etsy, or TikTok Shop? GPSRHub specifically mentions marketplace listing support.
• Proof of Compliance: Is a verifiable certificate or public register provided? REP27 offers a QR-coded certificate and public verification, which can be shown to authorities or eBay.
• Coverage: Do you need both EU and UK Responsible Persons? Eldris offers both in one package, which is useful for sellers trading in both regions.
• Speed of Appointment: How quickly is the designation issued? REP27 issues within 24 hours; others may vary.

• Decision Matrix

Evaluate your product range, target markets, and business model before choosing a provider. Always request written confirmation of what is included and excluded.

What the Price Really Includes: Comparing Providers

Responsible Person providers differ significantly in what their published prices include. Here’s what to look for:

• Designation & Address: All providers offer official designation and a registered address for use on product listings and packaging. REP27, for example, provides a name and address in Prague, usable on eBay and product labels.
• Documentation Handling: Most providers hold your Declaration of Conformity and technical file for ten years, as required by law. REP27 explicitly states this; GPSRHub includes 10-year document storage and technical file creation.
• Request Handling: Providers typically forward authority and consumer requests to you. REP27 logs and forwards requests within two business days in eight languages.
• Product Coverage: Some providers limit the number of products or product families. REP27 covers unlimited products in every plan; EAS Project’s base plan covers only one product type.
• Marketplace Support: GPSRHub advertises support for eBay, Amazon, Etsy, and TikTok Shop listings, which may be valuable for multi-channel sellers.
• Proof of Appointment: REP27 issues a verifiable certificate with QR code and public register entry. This is not always standard—ask other providers if they offer similar proof.

Always check if technical file review, risk assessment, or additional compliance support is included or available for an extra fee. Some providers (e.g., GPSRHub) include risk assessment and technical file creation, while others (e.g., REP27) forward requests but do not provide legal advice or compliance assessments.

Ask for a full breakdown of included services, exclusions, and any extra charges before signing up. This can prevent unexpected costs or compliance gaps later.

Hidden Costs and Exclusions: What to Watch For

While many providers advertise a single price, there are often hidden costs or exclusions that can affect your total spend and compliance:

• Per-Product or Per-Family Fees: Some providers charge extra if you sell more than a set number of product types. For example, EAS Project’s base plan covers only one product type; check if you need to pay more for additional lines.
• Technical File Review & Risk Assessment: Not all providers include these services. GPSRHub does, but REP27 and others only hold documentation and forward requests. If you need help creating or reviewing technical files, confirm if this is included or costs extra.
• Request Handling Fees: Some providers may charge for each authority or consumer request they process. REP27 does not state any per-request fees, but this is not always the case elsewhere.
• Notice Periods & Termination: Providers may require notice before cancellation or charge for early termination. Always check contract terms.
• Liability Limits: Most providers limit their liability and do not accept product safety or legal responsibility beyond forwarding requests. REP27, for example, does not provide legal advice or answer on the merits.
• Service Exclusions: Legal advice, DPO services, and compliance assessments are usually not included. REP27 clearly lists these as exclusions.

Before signing, request a written list of all exclusions and potential extra fees. This ensures you understand the full cost and scope of service, and helps avoid compliance gaps or surprise charges.

How Appointment Works: Step by Step Guidance

Appointing a Responsible Person is a structured process. Here’s a detailed step-by-step guide based on provider practices and regulatory requirements:

1. Assess Your Needs: Confirm if you are a non-EU/UK seller of consumer products, and identify all target markets (EU, UK, or both).
2. Gather Documentation: Prepare your technical file, Declaration of Conformity, and product details. These must be held by your Responsible Person for ten years.
3. Compare Providers: Evaluate published prices, included services, and marketplace support. Use the comparison table above.
4. Select a Provider and Plan: Choose a plan that fits your product range and business model. For example, REP27 covers unlimited products, while some charge per product type.
5. Sign the Mandate: Complete the provider’s onboarding form and sign the official mandate. REP27 issues the designation within 24 hours of payment and form completion.
6. Receive Documentation: Obtain your designation letter, certificate, and any public register entry. REP27 provides a QR-coded certificate for verification.
7. Update Listings and Packaging: Add the Responsible Person’s details to your eBay listings, product packaging, and documentation as required by Article 9 GPSR.
8. Maintain Compliance: Keep your provider updated if your product range or details change, and retain all proof of appointment for audits or authority requests.

• Checklist for Buyers

1. Confirm if you are required to appoint a Responsible Person (non-EU/UK, selling consumer products).
2. Identify all sales markets (EU, UK, both).
3. Gather technical file and Declaration of Conformity for each product.
4. Compare providers and select the right plan.
5. Sign up and submit documentation.
6. Update all listings and packaging with the Responsible Person’s details.
7. Retain all compliance documentation and certificates.

Switching providers? Sign the new mandate before terminating the old one to avoid any compliance gap. Update marketplace fields and packaging as soon as possible.

Risks, Fines, and Enforcement: What Happens If You Don’t Comply

Non-compliance with the GPSR and Responsible Person requirements can have severe consequences for eBay UK sellers:

• Product Seizure: Customs and market surveillance authorities can seize non-compliant products at EU borders or within the EU market.
• Market Bans: Authorities can prohibit the sale of your products across the EU or UK if you fail to appoint a Responsible Person or provide required documentation.
• Listing Removal: eBay and other marketplaces will remove non-compliant listings. eBay requires Responsible Person details before listings go live for non-EU sellers.
• Fines: Significant financial penalties apply. The Dutch supervisory authority fined Locatefamily.com EUR 525,000 for failing to appoint a GDPR representative—a similar standalone infringement under GPSR can result in comparable fines.
• Reputational Damage: Non-compliance can damage your reputation with buyers, marketplaces, and authorities, making future sales more difficult.

The GPSR is enforced nationally, but applies to all consumer products sold in the EU, regardless of the seller’s location. Appointing a Responsible Person is a legal requirement, not a formality. Sellers who ignore this obligation risk business disruption, financial loss, and permanent bans from key marketplaces.

Proactive compliance—appointing a Responsible Person, updating listings and packaging, and maintaining documentation—minimizes these risks and keeps your business trading smoothly.

What Providers Usually Do Not Say: Exclusions and Pitfalls

Responsible Person services often come with exclusions and limitations that are not always advertised:

• Legal Advice: Most providers, including REP27, do not offer legal advice or represent you in disputes. They act as a contact point and forward requests only.
• Liability: Providers typically limit their liability. They do not accept responsibility for product safety, only for forwarding communications and holding documents.
• Notice Periods: Some providers require advance notice for cancellation or may charge for early termination. Always check contract terms.
• Per-Request Fees: Fees for handling authority or consumer requests may apply, even if not advertised up front. REP27 does not state such fees, but others may.
• Product Coverage Limits: Some plans only cover a set number of products or product families. Additional coverage may cost extra.
• Documentation Review: Not all providers review your technical file or compliance documents. If you need this, confirm it’s included.

Always request a written list of what is and is not included, and ask about notice periods, liability limits, and extra fees. This ensures you understand your obligations and the provider’s role, and avoids compliance gaps or surprise costs.

Realistic Scenarios: Who Needs What and Why

• Scenario 1: US SaaS company selling only digital goods
  Does not need a Responsible Person under GPSR, as digital-only products are not covered. However, if collecting EU user data, must appoint an EU GDPR Article 27 representative instead.
• Scenario 2: Chinese Amazon/eBay seller shipping toys to the EU
  Must appoint an EU Responsible Person under GPSR Article 16. The Responsible Person’s details must be on every product and listing. REP27 or similar providers can be used. Failure to comply risks customs seizure and delisting.
• Scenario 3: UK online shop selling to both EU and UK consumers
  Needs both an EU Responsible Person (for EU sales) and a UK Responsible Person (for UK sales). Some providers, such as Eldris, offer both in one package. Listings and packaging must show the correct Responsible Person for each market.

For B2B-only sellers or those selling only within the EU/UK, the Responsible Person requirement may not apply. Always check your product type and sales channels against the regulation.