Cheapest EU Responsible Person Services for Non-EU Brands (2026)

• Garay Quality offers the lowest published price: €150/year (up to 5 SKUs)
• EU GPSR: €199/year, includes authority contact and support
• Grüner Baum GmbH: €249/year for one low-risk product family
• REP27 — Europe Services, SE: €690/year for up to 5 cosmetics, covers all 27 EU countries
• Prices and inclusions differ by provider, product type, and support level

Updated 18 October 2026 · 8 sources checked

Providers compared

Prices as published on each provider's website on 18 October 2026, excluding VAT unless stated. Each row links to its source.

What the Law Requires: EU Responsible Person for Non-EU Brands

EU law is clear: most non-EU brands selling consumer products in the EU must appoint an EU Responsible Person (RP) before placing goods on the market. The core legal bases are:

• Cosmetics: Article 4 of Regulation (EC) 1223/2009
• General products: Article 16 of Regulation (EU) 2023/988 (GPSR)

For cosmetics, every product must have an RP established in the EU. For general consumer products, the GPSR (mandatory since 13 December 2024) requires an RP for most non-food goods, including handmade items. The RP’s name and address must appear on the packaging or in online listings. Failing to appoint an RP can result in customs blocking shipments, removal from Amazon/Etsy/eBay, and significant fines. For example, under GDPR Article 27 (for data controllers), fines can reach €10 million or 2% of global turnover; under GPSR, penalties are at the discretion of national authorities and can be severe.

The RP’s duties include:

• Keeping the Product Information File (PIF) or technical documentation for 10 years
• Verifying that safety assessments and documentation exist
• Cooperating with authorities on recalls, incidents, and corrective actions
• Notifying authorities of risks via the Safety Business Gateway

In summary, if you are a non-EU brand selling directly to EU consumers, you almost certainly need an EU Responsible Person. If your EU importer or distributor formally accepts the RP role in writing, you may not need to appoint one yourself.

How to Choose an EU Responsible Person Provider

Choosing the right EU Responsible Person provider is critical for compliance, cost control, and smooth market access. Here’s how to make an informed choice:

• Price Structure: Compare annual fees, per-product/SKU charges, and any setup or notification costs. For example, Garay Quality offers €150/year for up to 5 SKUs, while REP27 charges €690/year for up to 5 cosmetics, but includes broader coverage and more features.
• What’s Included: Check if the price covers all 27 EU countries, document review, authority correspondence, incident support, and product notifications. Some providers, like REP27, include designation letters, certificates, label blocks, and vigilance reporting. Others may limit the number of authority requests or charge extra for document review.
• Product Type & Volume: Some providers specialize in cosmetics (e.g., REP27), while others cover a broader range of goods. Garay Quality and EU GPSR are suitable for general consumer products. If you have a large or growing product line, check how additional SKUs are priced.
• Support & Communication: Consider language options, dashboard access (Eldris offers a dashboard and certificate management), and response times for authority requests. REP27 promises same-business-day forwarding of authority requests.
• Hidden Costs: Always ask about fees for extra SKUs, authority responses beyond the included quota, or product notifications. Grüner Baum GmbH, for example, includes only one authority correspondence per year.

Here’s a practical comparison table:

Always request a full breakdown before signing.

What the Price Really Includes (and Hidden Costs)

Providers’ published prices can be misleading if you don’t check what’s actually included. Here’s what to look for:

• Coverage: Does the fee cover all 27 EU countries, or just one? REP27 covers the entire EU/EEA for cosmetics in one appointment; others may only cover a single country or charge extra for additional markets.
• Number of Products: Garay Quality’s €150/year covers up to 5 SKUs. Grüner Baum GmbH’s €249/year covers only one low-risk product family. REP27’s €690/year covers up to 5 cosmetics, with clear rules on what counts as a product (different sizes of the same formula count once).
• Notifications: Some providers file product notifications (e.g., CPNP for cosmetics) for you, others expect you to do it yourself or charge extra. REP27 can file notifications or let you file them.
• Authority Correspondence: Grüner Baum GmbH includes only one market-surveillance authority correspondence per contract year; extra requests may incur fees. REP27 forwards all authority requests the same business day, but does not act as importer or distributor.
• Document Review: Some providers review your technical documentation or safety reports before accepting the RP role; others may not. REP27 reviews your CPSR, PIF, and labels before accepting products.
• Incident Support: Garay Quality and REP27 include incident and recall support, but the scope and speed may differ.
• UK Option: REP27 offers a combined EU+UK plan (price on request for combined), which is useful for brands selling in both markets. Most providers do not include UK coverage in their base price.

Always ask about:

• Fees for adding products mid-year
• Charges for additional authority requests or incident responses
• Transfer fees if you switch providers
• Notice periods for termination

Transparency varies, so read terms carefully and request clarification on any point marked “On request.”

How Appointment Works: Step by Step

The process of appointing an EU Responsible Person is straightforward but must be followed precisely for compliance. Here’s a step-by-step guide, based on provider practices and legal requirements:

1. Determine your obligation: Use the decision matrix below to confirm if you need an EU RP. Most non-EU brands selling B2C in the EU do.
2. Gather documentation: Prepare your Product Information File (PIF) for cosmetics, or technical file for other products. For cosmetics, you’ll also need a Cosmetic Product Safety Report (CPSR) signed by a qualified assessor.
3. Choose a provider: Compare providers based on price, coverage, and included services. Consider your product type, number of SKUs, and support needs.
4. Request a quote or sign up: Most providers offer online signup or a quote form. REP27 provides a quote in 2 minutes; others may require more details.
5. Submit company and product details: Fill in the provider’s form with your company, product, and documentation details. REP27 requires a five-minute form and electronic signature.
6. Provider review: The provider reviews your documentation. REP27 checks your CPSR, PIF, and labels before accepting products. If anything is missing, you’ll receive a clear list of requirements.
7. Designation and documentation: Once accepted, you receive a signed designation letter, certificate (often with QR code), and label block for your packaging and listings.
8. Update your packaging and listings: Add the Responsible Person’s name and address to your product label, packaging, and online listings as required by law.
9. Product notifications: For cosmetics, file CPNP notifications (or have your provider do it). For other products, ensure all technical documentation is ready for authorities.
10. Start selling: Once all steps are complete, your products can legally be sold in the EU. Keep all documentation available for 10 years after the last batch is sold.

Checklist for buyers:

1. Confirm if you need an EU Responsible Person (see decision matrix below)
2. Gather product documentation (PIF, CPSR, technical file)
3. Compare providers by price and inclusions
4. Check for hidden fees or per-product charges
5. Sign agreement and submit documentation
6. Update labels and listings
7. Keep records for 10 years after last batch sold

Decision matrix:

Risks, Fines, and What Providers Usually Do Not Say

Risks of Non-Compliance: Not appointing an EU Responsible Person exposes your business to serious consequences:

• Customs blocks: Shipments without proper documentation can be seized or delayed at the EU border.
• Marketplace removal: Amazon, eBay, and Etsy will delist products lacking a valid EU Responsible Person.
• Fines: Under GDPR Article 27, fines can reach €10 million or 2% of global turnover. GPSR fines are set by national authorities and can be significant.
• Recalls and legal action: Without an RP, you may face forced recalls or bans from EU markets.

What Providers Usually Do Not Say:

• Liability limits: Many providers limit their liability for compliance failures in their terms. Always check the service agreement.
• Notice periods: Some providers require advance notice to terminate the contract or transfer your PIF to a new RP.
• Extra fees: Charges for additional SKUs, authority requests, or incident management are common but not always advertised. Grüner Baum GmbH, for example, includes only one authority correspondence per year.
• Scope exclusions: Most providers do not act as importer or distributor. REP27 explicitly does not purchase, warehouse, or ship products.
• Document preparation: The RP does not write your safety report (CPSR) or technical file. You must provide these, signed by a qualified assessor.
• UK coverage: Usually not included in the base price. REP27 offers a combined EU+UK plan, but most others do not.

Always read the terms and clarify any point before signing. Ask for a copy of the service agreement and a full breakdown of included and excluded services.

Realistic Scenarios: What to Do

1. US SaaS company selling cosmetics to EU consumers: Under Regulation (EC) 1223/2009, you must appoint an EU Responsible Person. Cheapest option for up to 5 SKUs: Garay Quality (€150/year); REP27 for cosmetics offers full EU coverage, label review, and authority contact at €690/year. If you plan to expand to the UK, REP27 can also act as UK Responsible Person (combined price on request).
2. Chinese Amazon seller (toys, gadgets): Under GPSR, you must appoint an EU Responsible Person before listing on Amazon or shipping to the EU. Garay Quality and EU GPSR are the lowest-cost options, but check if your product type is covered and if you need extra support for notifications or incidents. Ensure the RP’s details are on your product and Amazon listing before shipment.
3. UK online shop selling own-brand skincare to EU: After Brexit, you need both an EU and a UK Responsible Person. REP27 offers both services (combined price on request), letting you use one provider for both markets. Alternatively, appoint separate providers for each region. Ensure your packaging shows both EU and UK RP details and that notifications are filed in both CPNP (EU) and SCPN (UK) portals.

In all cases, follow the appointment checklist, keep documentation ready, and clarify all fees and terms before signing up. Compliance is not optional—market access and legal protection depend on it.