Compare Prices for EU AI Act Authorized Representatives (2026)

• Non-EU providers of high-risk AI systems and general-purpose AI models must appoint an EU representative (Art. 22, 54).
• Verified 2026 prices range from €420/year to €1,490/year; inclusions and support vary.
• REP27 includes multi-language notices, public verification, and no extra EEA country fees.
• Internal-only AI use is generally exempt from the representative requirement.
• Fines for missing a representative can reach €15 million or 3% of global turnover.

Updated 21 October 2026 · 10 sources checked

Providers compared

Prices as published on each provider's website on 21 October 2026, excluding VAT unless stated. Each row links to its source.

What the EU AI Act Requires (Articles 22 & 54)

The EU AI Act (Regulation (EU) 2024/1689) introduces strict obligations for non-EU providers who want to place AI systems or general-purpose AI models on the EU market. Two key articles set out the representative requirement:

• Article 22 – Non-EU providers of high-risk AI systems (such as those used in employment, credit, education, biometrics, or safety) must appoint an authorized representative established in the EU before offering their systems to EU users or customers.
• Article 54 – Non-EU providers of general-purpose AI models (GPAI) must appoint an EU-based authorized representative before placing their models on the EU market.

The representative acts as the official point of contact for EU authorities, holds technical documentation, and ensures the provider’s compliance with the AI Act. The appointment must be by written mandate. The representative is responsible for cooperating with authorities and, if the provider is non-compliant, may be required to terminate the mandate.

Failure to appoint an authorized representative can result in fines up to €15 million or 3% of global turnover. For prohibited practices (such as certain AI uses banned by the Act), fines can reach €35 million or 7% of turnover. These obligations apply regardless of where the provider is based if the AI system or model is accessible to users in the EU/EEA.

Providers who use AI only for internal purposes (not accessible to EU users) are generally exempt. The law distinguishes between providers (who develop or place AI systems/models on the market) and deployers (who use them), with separate rules for each. The representative requirement applies to providers, not deployers.

How to Choose an EU AI Act Authorized Representative

Choosing the right authorized representative is crucial for compliance and risk management. Here’s what to consider:

• Price transparency: Some providers publish clear annual fees (e.g., REP27, Prighter, Engage Compliance, DPO Europe), while others require a quote. Always check if the published price is for the first year only or includes renewal rates.
• What’s included: Not all representatives offer the same services. For example, REP27 includes transparency notices in 8 languages, a public verification badge, and a register of your AI systems. Others may only provide the legal minimum (mandate and documentation holding).
• Coverage: Confirm if the fee covers all EEA countries (EU plus Norway, Iceland, Liechtenstein) or only selected jurisdictions. REP27 covers the entire EEA at no extra cost.
• Technical documentation: The representative must hold your technical documentation and be able to produce it to authorities on request. Check if this is included and for how long (e.g., Praxikon specifies 10 years).
• Transparency notices: Article 50 requires certain notices to be published to users. Some representatives (like REP27) provide these in multiple languages; others may not include them or may charge extra.
• Renewal terms: Look for renewal pricing and contract terms. Some providers offer lower renewal rates after the first year (e.g., REP27), while others may not disclose renewal pricing.

Included / Not Included / Extra Fees Table

Request a detailed service description from each provider before signing. If you need support for multiple AI systems or want to ensure coverage for all EEA countries, clarify this upfront.

What the Price Really Includes

Published prices for EU AI Act authorized representative services can be misleading if you do not check the details. Here’s what to look for:

• Mandate and documentation holding: All providers must, at a minimum, act as your legal representative and hold your technical documentation. Some, like Praxikon, specify holding records for 10 years.
• Transparency notices and language support: Article 50 requires providers to inform users when they are interacting with AI, and to mark AI-generated content. REP27 includes these notices in 8 languages, which can be a significant advantage for pan-European launches. For other providers, inclusion is often 'On request.'
• Public verification and certificates: REP27 offers a public verification badge and certificate with a QR code, making it easy for authorities and business partners to check your compliance. Other providers may not offer this or may charge extra.
• Register of AI systems: REP27 maintains a structured register of your AI systems and their risk classification, which is required to demonstrate compliance if questioned by authorities. This is not always included by others.
• Coverage of all EEA countries: Some providers may charge extra for coverage beyond one country; REP27 explicitly includes all EEA countries at no extra cost.

Always ask for a full list of included services and check if there are extra charges for:

• Additional AI systems or models
• Document updates or authority responses
• Multi-language support
• Faster onboarding or urgent requests

Hidden costs can arise if you need more than the basic legal mandate. For example, if your AI system is used in several EU countries or you need notices in multiple languages, these may not be included in the base price for all providers.

Hidden Costs and Exclusions

When comparing providers, it’s essential to look beyond the headline price. Many authorized representatives do not publish all potential fees or exclusions. Here’s what to watch for:

• Extra fees for additional countries or AI systems: Some providers may limit the number of AI systems or charge per system/model. REP27 charges per system/model, but covers all EEA countries at no extra cost. For others, this is often 'On request.'
• Charges for document updates or authority responses: If your technical documentation changes or you receive frequent authority requests, some providers may charge extra for updates or responses. These fees are rarely published, so always ask.
• Limits on liability or scope of representation: Most providers do not publish their liability limits or exclusions. Some may only represent you for specific types of AI systems or models, or may exclude certain high-risk applications.
• Notice periods for termination: The required notice period to terminate the mandate is rarely disclosed. This can affect your ability to switch providers or end the relationship if your business changes.
• Conformity assessment and technical testing: No provider in this comparison includes conformity assessment, technical testing, or model evaluation in the authorized representative service. REP27 explicitly states these are not included and will refer you to a notified body if needed.

Before signing, request a full fee schedule and a copy of the contract. Ask specifically about:

• What happens if you add more AI systems or models
• How updates to documentation are handled
• Any per-request or per-response fees
• How and when you can terminate the mandate

Understanding these details can prevent unexpected costs and compliance gaps.

How Appointment Works: Step by Step

Appointing an EU AI Act authorized representative is a legal process that must be completed before you place your AI system or model on the EU market. Here’s a step-by-step guide:

1. Determine your obligations: Use the decision matrix below to check if your company and AI system/model require an authorized representative.
2. Research providers: Compare at least three providers for price, inclusions, and coverage. Request detailed service descriptions and sample contracts.
3. Negotiate and sign the mandate: The appointment must be by written mandate. Review the contract for renewal terms, notice periods, and liability limits.
4. Provide technical documentation: Supply your AI system/model’s technical documentation to your representative. This is required by law and must be kept up to date.
5. Receive your certificate and notices: The representative should provide a certificate of appointment and, if included, transparency notices in required languages.
6. Publish transparency notices: Article 50 requires you to inform users when they interact with AI and to mark AI-generated content. Publish these notices as provided by your representative.
7. Maintain compliance: Keep your technical documentation and register of AI systems up to date. Respond promptly to authority requests via your representative.

Checklist to Appoint an EU AI Act Representative

1. Identify if your AI is high-risk or general-purpose.
2. Confirm you are established outside the EU.
3. Request and compare offers from at least three providers.
4. Review contract terms, inclusions, and renewal fees.
5. Sign the written mandate and provide documentation.
6. Publish transparency notices as required.
7. Keep all documentation and notices up to date.

Decision Matrix: Do You Need an EU AI Act Representative?

For marketplaces: If your AI system or model is offered via platforms like Amazon, Etsy, or eBay and is accessible to EU users, the obligation applies. If your AI is only used internally or not accessible to EU users, you do not need a representative.

What Providers Usually Do Not Say

• Scope of representation: Some providers only cover the legal minimum and may not support all required notices or languages. Always check what is included in writing.
• Exclusions: Conformity assessment, technical testing, and model evaluation are not included by default. REP27 explicitly does not offer these services.
• Notice periods and liability: Most providers do not publish their contract notice periods or liability limits. This can affect your ability to switch providers or recover losses in case of non-compliance.
• Per-request fees: Some providers may charge for each authority request or document update. These fees are rarely published, so always ask for a full fee schedule.
• Renewal pricing: Not all providers publish renewal rates. REP27 offers a lower renewal price after the first year; others may not disclose this until after you sign.

Always request a full breakdown of included and excluded services, all potential fees, and a copy of the contract before making a decision. This helps avoid surprises and ensures you meet all legal obligations.

Realistic Scenarios: What Applies and How to Comply

• US SaaS provider with a chatbot for EU customers: If the chatbot interacts with EU users, the provider must appoint an EU authorized representative (Art. 50, 54 if general-purpose model), publish transparency notices (in all relevant languages), and hold technical documentation. The simplest route: choose a provider like REP27 that includes notices and multi-language support, sign the mandate, and publish the required notices before launch.
• Chinese Amazon seller using AI for product recommendations: If the AI is high-risk (e.g., biometric profiling) or a general-purpose model and accessible to EU buyers, a representative is required. If the AI is only used internally and not accessible to EU users, no representative is needed. For compliance, select a provider that covers all EEA countries and can handle marketplace-specific documentation.
• UK online shop using AI for credit scoring in the EU: Credit scoring is a high-risk AI use under Annex III. The shop must appoint an EU representative, maintain technical documentation, and publish transparency notices. The provider should be able to support documentation holding and authority requests.

In all cases, the fastest compliant route is to select a provider with clear inclusions, sign the mandate, and ensure all required notices and documentation are in place before offering the AI system or model in the EU.